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Resume & Cover Letter Essentials. Presented by: Liz Herrera, Assistant Director SPH Career Services. Agenda. Welcome & Introductions What is a branding statement? Components of a Resume How to enhance your current resume Cover letter essentials. Getting Started.

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resume cover letter essentials

Resume & Cover Letter Essentials

Presented by:

Liz Herrera, Assistant Director SPH Career Services

  • Welcome & Introductions
  • What is a branding statement?
  • Components of a Resume
  • How to enhance your current resume
  • Cover letter essentials
getting started
Getting Started
  • What is the goal of your resume?
  • What BRAND are you marketing to your targeted audience?
  • What is your professional story?
take inventory of your experience
Take Inventory of your Experience
  • work experience paid, non-Paid
  • practicum experience
  • special course projects
  • activities
  • committees
  • languages
  • technical skills
  • volunteer work
  • academics
  • publications
  • leadership
  • conferences
reflect on your experience
Reflect on your experience
  • What are your credentials?
  • What are your major achievements/accomplishments?
  • How did you stand out in each of your positions?
  • What major contributions have you made to your field?
  • Special Projects?
  • How did you go above and beyond?
  • Unique skills
sample resume headings
Sample Resume Headings
  • Contact Information (E-mail, LinkedIn URL)
  • Introductory Statement (Summary of Qualifications, Career Profile, Highlights)
  • Education
  • Work Experience
  • Professional Development
  • Awards /Recognition
  • Trainings /Certifications
  • Skills (Computer and Languages)
  • Leadership Experience
  • Presentations
  • Publications
what is your resume brand
What is your resume brand?
  • Career Profile
  • Summary of Qualifications
  • Professional Profile
  • Career Highlights
  • Career Summary
  • Professional Qualifications
  • Core Competencies
  • Areas of Expertise
example profile
Example Profile

Health Educator ~ Program Development ~ Partnership Development

  • Certified health educator of 5 years. Deliver culturally competent health education workshops to community based organizations to help address health issues.
  • Experience training diverse audiences on health topics in English and Spanish.
  • Expert knowledge in the field of diabetes with comprehensive experience teaching self-management skills and presenting innovations through seminars and workshops.
  • Experience cultivating relationships and building rapport with healthcare/ business professionals within various healthcare environments.
overused words and phrases
Overused words and phrases
  • Demonstrated excellence
  • Proven ability to
  • Accomplished professional – or any statement that includes professional
  • Team player
  • Able to exceed in fast-paced environments
  • Works well independently or with a team
  • Excellent communicator (or its counterpart: Excellent verbal and written communication skills)
  • Results-oriented, results-driven, or proven ability to deliver results
does this look familiar
Does this look familiar?
  • Responsible for….
  • Duties included…
  • Helped….
  • Worked on…
  • Made a….
  • HIPPA?
  • Hobbies/Skills (from the template)
stand out in your experience
Stand out in your experience
  • Always tailor and customize your resume
  • Highlight strengths and relevant points
  • Quantify (use numbers, percentages, accomplishments)
  • Begin statements with powerful action verbs
  • Do not use a template
  • Show your contributions…
  • Your resume should be polished and visually appealing!
enhance your bullet points
Enhance your bullet points


  • Responsible for developing a report to the Secretary of Health and Human Services


  • Developed and published 300-page report to the Secretary of Health and Human Services providing foundation for policies governing electronic exchange of information in healthcare


  • Submitted monthly data on state and federal contracts


  • Saved $10K annually by systemizing procedures for submitting monthly data on state and federal contracts
power statements
Power statements
  • Served as a member of a team selected to write and implement $50,000 grant proposal to develop innovative programs addressing childhood obesity.
  • Developed strategic relationships with key healthcare systems providers, including Medicaid HMO plans for commercial memberships.
  • Standardized and delivered training/rehabilitation to 25 patients recovering from immune-systems cancer and neurological disorders.
additional tips
Additional Tips
  • Check & double check for content flow, grammar, punctuation, and spelling
  • Keep to 1 or 2 pages
  • Do not clutter your resume
  • Use variations in style to help the reader’s eye pick up most important information and move through the resume
  • Use a readable font size
  • Avoid using templates
  • Send in PDF format

Prioritize bullet points

  • Keep format organized and consistent
  • Avoid the use of “I” or “my”
  • Stick with two fonts at most
  • Use bullet points sparingly
  • Avoid underlining in most instances
  • Have enough white space
  • Edit and proofread for possible errors
cover letter essentials
Cover Letter Essentials…
  • Research the company
  • Decipher the job posting
  • Assess your skills, strengths and knowledge related to the job requirements
  • Reflect on accomplishments and contributions to a prior employer
  • Identify what you can bring to the prospective employer
components of a cover letter
Components of a Cover Letter


(What is your purpose?)

  • Identifies the position you are applying for
  • Tells how you learned about the position
  • Include your special interest in the position
components of a cover letter1
Components of a Cover Letter


  • Highlight the most important qualifications that match the job requirements
  • Describe points that may be of special interest to the employer
  • Focus on an example that provides evidence of your experience and accomplishments
  • Be sure to use keywords
components of a cover letter2
Components of a Cover Letter


  • Indicate your interest in having an interview or the next step you plan to take
  • Inform that your resume is enclosed
  • Reiterate your contact information
  • Thank the reader
final cover letter tips
  • Check for content flow, grammar, punctuation and spelling
  • Keep to one page
  • Tailor your cover letter
  • Use standard business letter format
  • Use a font style and size that is easy to read
  • Be honest!