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Making a Mid-Size Race Work. SoJo Marathon/Half Marathon/5k & Kids Race. Challenges of a Mid-Size Race. Big expectations But Small registration or sponsorship revenues. Some Ideas. Get Bigger Don’t sweat the small stuff Network Social Media Track marketing Community Partnerships

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Presentation Transcript
challenges of a mid size race
Challenges of a Mid-Size Race

Big expectations

But

Small registration or sponsorship revenues

some ideas
Some Ideas
  • Get Bigger
  • Don’t sweat the small stuff
  • Network
  • Social Media
  • Track marketing
  • Community Partnerships
  • Structured Sponsorships
  • Good vendors
  • Volunteers
get bigger
Get Bigger

Well, duh. . .

don t sweat the small stuff
Don’t Sweat the Small Stuff
  • Focus on having high quality where it counts
    • Runner and volunteer safety
    • Communication
    • Shirts
    • Medals
    • Post Race Food
    • Aid Stations
    • Port-o-potties
network
Network
  • Local Chamber of Commerce
  • BNI
  • City Council
  • Any other organization you associate with
social media
Social Media
  • Facebook
  • Twitter
  • LinkedIn
  • Pass alongs/Share its
  • Social email campaigns
track marketing
Track Marketing
  • Track link clicking
  • Track codes
  • Ask where they heard about you
  • Make sure you have access to raw data

Don’t market anywhere that can’t be tracked

community partnerships
Community Partnerships
  • PTA
  • Likeminded businesses
  • Clubs and service organizations
  • Hospitals/insurance organizations
  • Religious groups
structured sponsorships
Structured Sponsorships
  • Make them win-win
  • Itemize concrete benefits and estimated ROI
  • Accept trades when it works for both parties
    • Finish line food
    • Advertising trades
    • Med tent help
    • equipment
  • Give them a voice and a reason
good vendors
Good Vendors
  • Ask for referrals
  • Get lots of bids
  • Go local, if possible.
  • The money is in the details
  • Don’t sign a multi-year contract
  • Keep good relationships good
  • Make sure to pay in full and on time
  • Don’t be afraid to jump ship if you have to
volunteers
Volunteers
  • Ask
  • Communicate
  • Develop
  • Clear expectations
  • Thank