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Kaspersky Lab Business Overview and Vision 2012 : IT Security in the Age of Cyber Warfare. Garry Kondakov, Chief Sales and Marketing Officer 09/02/2012. Contents. About Us Our History Where We A re Now Four Pillars of Success Our Channels and Partners Our Brand

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kaspersky lab business overview and vision 2012 it security in the age of cyber warfare

Kaspersky Lab Business Overview and Vision2012: IT Security in the Age of Cyber Warfare

Garry Kondakov, Chief Sales and Marketing Officer

09/02/2012

contents
Contents

About Us

Our History

Where We Are Now

Four Pillars of Success

Our Channels and Partners

Our Brand

Looking to the Future

| Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

about us
About Us

Founded in 1997

Headquarters in Moscow, Russia

Global presence:

Operations in almost 200 countries

Territory offices in 29 countries

Over 300 million users around the globe

Over 200 thousand corporate clients worldwide*

  • * Corporate customers include numerous large governmental and commercial organizations as well as small and medium-sized businesses

| Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

about us1
About Us

Over 2,400 employees worldwide

Licensed technologies to around 100 IHVs and ISVs worldwide

One of the fastest-growing security software companies

Largestprivately-owned security software company

| Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

slide5

Where We Are on a Global Scale

Germany

France

UK

Benelux

Poland

Spain

Italy

Romania

Sweden

Austria

Russia

Ukraine

Latvia

Kazakhstan

China

Korea

Japan

Malaysia

Australia

Hong Kong

India

USA

Canada

Brazil

Mexico

Argentina

Turkey

UAE

South Africa

| Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

where we are now our financial dynamics
Where We Are Now: Our Financial Dynamics

Kaspersky Lab key financial results 2011

Revenue: 612 Mln USD

Growth: 14%

| Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

where we are now our growth rates
Where We Are Now: Our Growth Rates*

Our growth by region

Our growth by market segment

*Sales bookings results

| Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

four pillars of success
Four Pillars of Success
  • Vision and Expertise
  • Technologies, Products
  • and Services
  • Partner Community
  • Brand

| Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

our channels and partners
Our Channels and Partners

Our key principle in partners relations

Creating Partner Community around the globe

Partners relations we maintain today

Key partners in more than 100 countries

500-600 direct partners

Up to 10 000 indirect partners

Our efforts are recognized internationally

A number of “Best vendor” awards around the globe

A number of quality certificates from states authorities, independent laboratories and other vendors

| Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

our brand
Our Brand

Key brand awareness figures in 2011

  • Russia – 98%
  • Germany – 81%
  • UK – 60%
  • US – 50%
  • France – 71%
  • China – 86%

The Kaspersky brand is one of our key assets and we’ve done a lot to ensure international recognition

  • Development of brand loyalty, not just recognition
  • Emotional proximity and unconventional marketing
  • Dialog with customers and consumers
  • Maintaining expert positioning and use of new media

*aided awareness

| Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

our brand1
Our Brand

Kaspersky Lab has several strategic global partnerships

Sponsorship of the Scuderia Ferrari racing team is a long-term project based on our common values

We also support a number of sports teams and geographic expeditions as we share the same principles: be innovative, always aim for new records and never stop progressing

Be Safe

Innovate

Be Different

Be Fast

| Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

looking to the future market trends
Looking to the Future: Market Trends
  • Multiple mobile platforms
  • Cloud computing
  • Consumerization of IT

| Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

looking to the future our business vision
Looking to the Future: Our Business Vision

Localizability

Creating a global company through effective local approach

Products diversification

Development of a comprehensive portfolio where each product or solution addresses a specific customer issue

Partnership

Creating the most effective partnership community in the industry

Being top 3 globally

Being among the Top 3 endpoint security companies globally in all market segments

|Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

thank you

Thank You!

Garry Kondakov, Chief Sales and Marketing Officer

08/02/2012