1 / 17

Every Moment is a Marketing Moment

Every Moment is a Marketing Moment. YOU can create a buzz about your health center. Administrative & Executive Assistants Training June 3, 2014 | Great Wolf Lodge, Traverse City. Dana Lawrence Director of Communications & Grassroots Advocacy Michigan Primary Care Association.

Download Presentation

Every Moment is a Marketing Moment

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Every Moment is a Marketing Moment YOU can create a buzz about your health center Administrative & Executive Assistants TrainingJune 3, 2014 | Great Wolf Lodge, Traverse City Dana LawrenceDirector of Communications & Grassroots AdvocacyMichigan Primary Care Association

  2. Who’s job is it? It Takes a Village

  3. #1 Know who is “officially” responsible for your Health Center’s marketing, communications, media relations, public relations

  4. #2 Follow your Health Center’s “rules” to helpstrengthen its brand

  5. #2 Follow your Health Center’s “rules” to help strengthen its brand • Logo usage • Style guide • Media policy • Social media policy • Customer service etiquette

  6. #3 Establish, nurture relationships with elected officials (and staff)

  7. #4 Establish/nurture relationships with reporters/journalists • Connect to media point person • Everything is “on the record” • Reporter first/friend second

  8. #5 Share news that your Health Center’s communications point person can turn into a story to pitch to the media dlawrence@mpca.net

  9. #6 Be on the lookout for your Health Center in the news • Read local paper • Watch local TV • “Clip” news coverage • Share everywhere • Send todlawrence@mpca.net

  10. #6 Be on the lookout for your Health Center in the news http://www.google.com/alerts

  11. #7 Invite elected officials AND the media to events http://healthcenterweek.org

  12. #8 Take your camera with you everywhere • Pictures tell a thousand words • Video is even more compelling • Use your smart phone • Get signed media release forms http://www.picmonkey.com

  13. #8 Take your camera with you everywhere http://www.youtube.com/watch?v=lfDXsOyfuF8 http://www.animoto.com

  14. #9 Help identify effective spokespeople http://youtu.be/E3wpcGopTAk

  15. #10 Engage online https://www.facebook.com/MichiganPrimaryCareAssociation https://twitter.com/michpca

  16. #11 Advocate! http://www.mpca.net

  17. Questions? Dana Lawrence Director of Communications & Grassroots Advocacy Michigan Primary Care Association 517.381.9440dlawrence@mpca.net@danaslawwww.mpca.net

More Related