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THE SYNERGY MATRIX

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THE SYNERGY MATRIX

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    1. TAKING THE ANGST OUT OF ATTRIBUTION THE SYNERGY MATRIX

    2. ISSUE

    3. THE 3 RINGS OF PROJECT INTERVENTION

    4. INTERNAL PROJECT LEVEL

    5. DIRECT IMPACT LEVEL

    6. OTHER INTERVENTION INFLUENCES

    7. OUTCOME LEVEL

    8. OTHER CONTEXT INFLUENCES

    9. SYNERGY MATRIX

    10. CASE STUDY 1 – COTTON EXTENSION

    11. Methods Individual and group interviews with the different groups (growers, researchers, consultants, extension). Constructed a synergy matrix. Tested the matrix.

    12. The Synergy Matrix

    13. Results Matrix tested against industry – ‘rang true’ Public extension playing a critical role in addressing resistance issue Critical role understood and accepted Appointed more ‘industry extension” staff Appointed national coordinator. IT group unhappy with their positioning.

    14. CASE STUDY 2 – RURAL WATER USE EFFICIENCY

    15. Method Case studies Report analysis Interviews Synergy Matrix as one of analytical tools

    16. The Synergy Matrix

    17. Results Different unique roles highlighted Evaluation focused on the niche for extension – rather than the entire matrix

    18. CASE STUDY 3 – ACTION RESEARCH LAOS

    19. Methods Interviews with project teams and observing agencies and informed persons Use of Synergy Matrix Negotiation around comparative weighting

    20. The Synergy Matrix

    21. Later in project

    22. Results Across projects agreement about different roles and outputs – and how that varied over time Able to evaluate project on effectiveness of its unique (and actual) niche rather on the project as a whole

    24. LEARNINGS

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