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Online Course Practical Retail Knowledge. Practical Retail Knowledge - Overview. 1. Objective: Attainment of. Qualifications for independent awareness of the responsible tasks of: Planning Management Implementation ( Durchfürung ) Control in retail enterprises.

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Presentation Transcript
slide1

Online Course

Practical Retail Knowledge

slide2

Practical Retail Knowledge - Overview

1

Objective: Attainment of

  • Qualifications for independent awareness of the
  • responsible tasks of:
    • Planning
    • Management
    • Implementation (Durchfürung)
    • Control
  • in retailenterprises
slide3

Practical Retail Knowledge - Overview

1

Objective: Attainment of

  • Skills for the takeover of specialist
  • and management functions:
    • personal skills
    • professional skills
    • social skills
    • methodical skills
slide4

Practical Retail Knowledge - Overview

2

Target group

Employees in retail enterprises

whointend (gemeint ist „sollen“ vom Unter-

Nehmen aus: for which is plant?)

to takeover specialist or management functions

3

Organization

Duration: 10 months

Average amount of study time

per week: 12 hours

Learning 480 hours of self-study

time: 120 or 60 hours of Webinar/Virtual Classroom

additional in-house seminars possible

slide5

Practical Retail Knowledge - Overview

4

Possible areas of activities of participants

Organization and management of operational processes

Procurement and storage of merchandise

Marketing of products and other services

Development of cost-efficient solutions for the implementation of

corporate objectives and the control of efficiency

Management and development of personnel

Strategic planning and implementation of company vision

slide6

Practical Retail Knowledge - Overview

5

Possible areas of activities of participants

Control and development of quality management

Designing, planning, implementing and assessing marketing concepts

Evaluation of trade-related market developments

Application and usage of modern information and

communication techniques

Client and service-oriented communication and cooperation

slide7

Practical Retail Knowledge - Content

1

Content

Retail marketing and sales

Personnel management

Practical cost and performance accounting

Business management

Procurement and logistics

Retail logistics

1

Vertiefungsmodule, optional in Abhängigkeit der Spezialisierungsrichtung

Retail marketing and sales

Personnel management

Retail logistics

Die Module sind auch nach Kundenwusch

Individuell realisierbar!

slide8

Practical Retail Knowledge - Content

1

Retail Marketing

Evaluation of the changing conditions of the market

Systematic and decision-oriented monitoring, analysis and development of the market

Presentation and appraisal of results

Preparation and implementation of measures to acquire and retain customers

Goal-oriented use of marketing tools

Performance monitoring

8

slide9

Practical Retail Knowledge - Content

1a

Retail Marketing and Sales In-Depth

Design and monitoring of sales and assortment strategies

Strategic planning, analysis and control of sales-related specialist tasks

Presentation and appraisal of implications of customer needs and behavior

on the procurement process

Command of category management and

customer management

Goal-oriented conducting of negotiations

Ability to deal with internal and external conflicts of objectives

9

slide10

Practical Retail Knowledge - Content

2

Personnel Management

Goal-oriented communication between personnel, business partners and customers

Management of personnel and project groups

Solution-oriented approach in negotiations and situations of conflict

Command of presentation, communication and motivation methods

Systematic and decision-oriented analysis and presentation

of personnel tasks

Appointment of effective and efficient personnel and individual encouragement of personnel

Assessment of relationship between personnel and corporate policies and introduction

of appropriate steps

10

slide11

Practical Retail Knowledge - Content

2a

Personnel Management and Qualification In-Depth

Application of time and personal management

Personnel security (mehr im Sinne „Gewährleistung“) managementand development of individuals

Conducting of meetings regarding criticism, appraisal, development and agreeing of targets

Planning and organization of qualification measures

11

slide12

Practical Retail Knowledge - Content

3

Practical Cost and Performance Accounting

Awareness of the role of cost accounting in business accountancy

Command of cost accounting systems

Application of cost type and cost center accounting

Command of cost unit accounting

Standard cost accounting tasks

12

slide13

Practical Retail Knowledge - Content

4

Business Management

Understanding of cooperation between corporate areas of responsibility

Evaluation of business goals and decisions

Planning, implementation and control of individual measures

Command of a process-oriented and entrepreneurial way of thinking and acting

Application of controlling tools

Skills transfer, drawing and implementation of conclusions from findings

13

slide14

Practical Retail Knowledge - Content

5

Procurement and Logistics

Systematic and decision-oriented handling and implementation of procurement and logistics processes

Customer-oriented design of goods and data flow

(Efficient Consumer Response)

Efficient management of supply chain

(Supply Chain management)

14

slide15

Practical Retail Knowledge - Content

5a

Retail Logistics In-Depth

Strategic planning, analysis and control of procurement and logistics-related specialist tasks

Ability to handle internal and external conflicts of objectives

Goal-oriented conducting of negotiations

Knowledge of specific legal provisions

15