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Newsbrands and online retail

Newsbrands and online retail. Newsbrands reach over 41m people a month. Almost 14 million use online newsbrands. Total Monthly Reach 41.3m. 2.4m additional reach . 13.9m (online total). 38.9m (print total). Source: NRS PADD (Print & Digital - NRS Oct 11-Sept 12 + UKOM Sept 12 ).

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Newsbrands and online retail

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  1. Newsbrands and online retail

  2. Newsbrands reach over 41m people a month. Almost 14 million use online newsbrands. Total Monthly Reach 41.3m 2.4m additional reach 13.9m (online total) 38.9m (print total) Source: NRS PADD (Print & Digital - NRS Oct 11-Sept 12 + UKOM Sept 12)

  3. People are more likely to find out about the websites they regularly use through press ads Source: TGI GB 2012 Q4 (July 2011 – June 2012)

  4. 98% of online newsbrand visitors go to a retail site; making them 10% more likely to do so than the average internet user. They also over index on a wide variety of retail sites Source: comScore MMX Cross Visiting Nov 2012

  5. 82% of mobile internet newsbrand visitors go to a retail site on their phone; making them 80% more likely to do so than the average mobile internet user. They also over index on a wide variety of retail sites Source: comScore GSMA Mobile Media Metrics, September 2012

  6. Research from the Telegraph shows that advertising in print and online led to a 9% increase in online actions for retailers Vs. Benchmark level, retailers using Telegraph in print and digital saw a +9% average uplift in total online actions Source: Telegraph Works Print + Net

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