Trends In The Midwest Wine Industry. Who Is This Guy? . Founded Midwest Wine Press in 2011 Over 100,000 Unique Visitors Wisconsin is MWP’s #3 State for Readership! Proud to Tell Part of the Midwest Wine Story I’m also a CFP with over 20 years experience
Founded Midwest Wine Press in 2011
Over 100,000 Unique Visitors
Wisconsin is MWP’s #3 State for Readership!
Proud to Tell Part of the Midwest Wine Story
I’m also a CFP with over 20 years experience
Look for more consumer content in MWP this year
The Growth in the Number of Midwest Wineries Will Slow and Some Consolidation
Currently about 1,000 wineries in the Midwest and 8,000 nationally.
We may soon find out how many is too many.
Many Winery Owners May Look to Sell at the Same Time
There is never “plenty of time” for succession planning
Transitioning ownership does not mean loss of control or income
Agritourism Will Continue to be the Bread and Butter of Midwest Wine
What are the top three reasons people visit Midwest wineries?
How do you partner with local businesses that serve the same demographic?
Midwest Wine Will Do Best Where There is a Thriving Culinary Scene
Wisconsin’s reputation for Quality Food Production helps the wine state’s wine industry
Been to Traverse City lately?
The Concept of “Midwest Wine” Will Soon Emerge
Michigan grows 50 types of wine grapes
Illinois grows 40 varieties
One winery in Illinois has 83 different labels
What grapes work best here?
Regional Wine Will Start to Penetrate Urban Markets
36% of the Midwest Population Lives in Six Metro Areas
More Wineries Will Offer Wines Made From Both Local and Imported Grapes
Traditional wine drinkers learn to appreciate wines made from
The High Margin/Low Volume Segment Expands
Midwest Wine Takes a Page From Craft Beer and Craft Distilling
There will become nothing more important in this world than being