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Trends In The Midwest Wine Industry. Who Is This Guy? . Founded Midwest Wine Press in 2011 Over 100,000 Unique Visitors Wisconsin is MWP’s #3 State for Readership! Proud to Tell Part of the Midwest Wine Story I’m also a CFP with over 20 years experience

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Presentation Transcript
slide2

Who Is This Guy?

Founded Midwest Wine Press in 2011

Over 100,000 Unique Visitors

Wisconsin is MWP’s #3 State for Readership!

Proud to Tell Part of the Midwest Wine Story

I’m also a CFP with over 20 years experience

Look for more consumer content in MWP this year

slide4

The Growth in the Number of Midwest Wineries Will Slow and Some Consolidation

Will Follow

Currently about 1,000 wineries in the Midwest and 8,000 nationally.

We may soon find out how many is too many.

slide5

Many Winery Owners May Look to Sell at the Same Time

There is never “plenty of time” for succession planning

Transitioning ownership does not mean loss of control or income

slide6

Agritourism Will Continue to be the Bread and Butter of Midwest Wine

What are the top three reasons people visit Midwest wineries?

How do you partner with local businesses that serve the same demographic?

slide7

Midwest Wine Will Do Best Where There is a Thriving Culinary Scene

Wisconsin’s reputation for Quality Food Production helps the wine state’s wine industry

Been to Traverse City lately?

slide8

The Concept of “Midwest Wine” Will Soon Emerge

Michigan grows 50 types of wine grapes

Illinois grows 40 varieties

One winery in Illinois has 83 different labels

What grapes work best here?

slide9

Regional Wine Will Start to Penetrate Urban Markets

36% of the Midwest Population Lives in Six Metro Areas

slide10

More Wineries Will Offer Wines Made From Both Local and Imported Grapes

Traditional wine drinkers learn to appreciate wines made from

hybrid grapes.

slide11

The Low Volume/High Margin Strategy Expands

The High Margin/Low Volume Segment Expands

Midwest Wine Takes a Page From Craft Beer and Craft Distilling

There will become nothing more important in this world than being

unique.