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[Insert Client Logo]. [Insert Client Logo]. [Insert Title]. This content is protected by [TV Station] unless written consent is provided. CURRENT SITUATION. Statement 1 goes here. Statement 2 goes here. Statement 3 goes here. Statement 4 goes here. Statement 5 goes here .

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[Insert Client Logo]

[Insert Title]

This content is protected by [TV Station] unless written consent is provided.

slide3

CURRENT SITUATION

  • Statement 1 goes here.
  • Statement 2 goes here.
  • Statement 3 goes here.
  • Statement 4 goes here.
  • Statement 5 goes here.
  • Restate the Title!

[Insert Client Logo]

to restate title three elements are needed
To (restate title) THREE Elements are Needed:

THE RIGHT AUDIENCE:

Target the core, don’t chase the extremes

AZ

Core

1

[Insert Client Logo]

to restate title three elements are needed1
To (restate title) THREE Elements are Needed:

THE RIGHT MESSAGE:

Message should convey your distinction and be consistent across all media. The message must be singular.

2

[Insert Client Logo]

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To (restate title) THREE Elements are Needed:

SUPER HIGH FREQUENCY IN FEWER PLACES:

“Principle of the Glasses”

3

[Insert Client Logo]

slide7

To [Insert Title] THREE Elements are Needed

  • THE RIGHT AUDIENCE -Target the core customers desired. Do not chase the extremes

AZ

Core

  • THE RIGHT MESSAGE - Message should convey a distinction and be consistent across all media. The message must be singular.
  • SUPER HIGH FREQUENCY IN FEWER PLACES - “Principle of the Glasses”

“Concentration is the key to all economic success.” – Peter Drucker

[Insert Client Logo]

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[Insert Company Logo]

[Insert Video Testimonial]

[Insert Client Logo]

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[Insert Company Logo]

  • Statement 1
  • Statement 2
  • Statement 3
  • Statement 4
  • Statement 5

[Insert Client Logo]

slide10

RECOMMENDED STRATEGY

  • Statement 1
  • Statement 2
  • Statement 3
  • Statement 4
  • Statement 5

[Insert Client Logo]

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RECOMMENDED STRATEGY

  • Statement 6
  • Statement 7
  • Statement 8
  • Statement 9
  • Statement 10
  • Statement 11
  • Statement 12

[Insert Client Logo]

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CREATIVE CONCEPT

[Insert Client Logo]

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Clearance

[Insert Client Logo]

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SUMMARY OF THE PLAN

  • Commercials per Month
  • Digital Delivery
  • Commercials per Year
  • Digital Delivery

$xxxxper month (Month Year - Month Year)

[Insert Client Logo]

2 1 return on a x xxx mo advertising investment
2:1 Return on a $x,xxx/mo. Advertising Investment

Average Ticket: $x,xxx

Current Traffic: xx calls per month

Closing Ratio: xx%

Margin: xx%

Annual Value of

a New Customer: $x,xxx ($x,xxx x xx% margin)

[Insert Client Logo]

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2:1 Return on a $x,xxx/mo. Advertising Investment

To achieve a 2:1 return on your investment, we would have to deliver an additional xx calls per month…

xx calls x xx% close ratio = xx sales

xx sales = $xx,xxx in profit

$xx,xxx in profit = 2:1 return on $x,xxxadvertising investment

Is it reasonable to assume that this schedule, which will reach xx of [demographic] can generate an additional [xx] calls per month?

[Insert Client Logo]

action plan what s next

Timeline

Action PlanWhat’s Next?

1. Proceed

2. Proceed with changes

3. Stop the process

[Insert Client Logo]

[Insert Client Logo]

25

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[Insert Station Logo]

[Station] Monthly Totals

_________________________________________________________________________________________________

Accepting for [Company] Date

_________________________________________________________________________________________________

Accepting for [Station] Date

[Insert Client Logo]