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The Digital Switchover Help Scheme. Nick Tanton BBC. The Switchover Help Scheme. In 2005 the UK Government asked the BBC to manage a scheme to ensure that older and disabled people are not left behind as the country switches to digital television.

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the switchover help scheme
The Switchover Help Scheme
  • In 2005 the UK Government asked the BBC to manage a scheme to ensure that older and disabled people are not left behind as the country switches to digital television.
  • UK is switching to digital television region by region between 2008 and 2012.
purpose of scheme
Purpose of Scheme
  • To provide practical help to older and disabled people to make the switch to digital TV.
  • To make sure no eligible person is left with a blank screen after switchover.
who is eligible
Who is eligible ?
  • People are eligible for help if :
  • they are aged 75 or over,
  • they have lived in a care home for 6 months or more,
  • they get “Disability Living Allowance”, “Attendance Allowance”, “Constant Attendance Allowance” or “Mobility Supplement”,
  • or
  • they are registered blind or partially sighted.
what help do eligible people get
What help do eligible people get ?
  • People who choose to take help get :
  • a choice of easy-to-use DTV equipment,
  • installation of the equipment and a demonstration of how to use it,
  • a new aerial or dish if necessary
  • and
  • free aftercare for 12 months.
how much does it cost
How much does it cost ?
  • Support from the Help Scheme costs £40 for the standard offer although this is free to eligible people who are on various forms of income benefit.
  • The Switchover Help Scheme is run by the BBC through an agreement with the UK Government . It is funded out of the BBC licence fee.
  • Understanding and fulfilling the needs of our eligible people
  • Code of Service Standards - a comprehensive range of 91 promises of the service eligible people might expect (eg. all calls handled by trained people, choice of formats for communications, face-to-face help if needed etc.)
  • Continual stakeholder consultation and user feedback
  • Regular market research
  • Understanding those hardest to reach
the scale of the scheme
The scale of the Scheme
  • commenced in 2007
  • switchover in the UK runs from 2008 until 2012
  • there are 15 regions (7 completed by May 2011) ,
  • an estimated 7 million eligible people
  • so far over 5.5 million have been mailed
  • over 700,000 installations have been completed
  • we’re currently doing > 30,000 per week
  • we expect to have done a total of more
  • than >1.6 million by the end of 2012
the equipment 1
The equipment (1)
  • designed with our eligible people in mind
  • the “Core Receiver Requirements”* specification sets a standard of user-experience without constraining innovation or commerce
  • straightforward and easy to use and to support post-installation
  • * developed in consultation with stakeholder groups such as RNIB, RNID, Age UK etc
the equipment 2
The equipment (2)
  • universal remote with a premium standard of useability
  • user-feedback (visual and audible)
  • clear, short and uncluttered menus
  • platform compliant
  • value for money
universal remote
Universal remote
  • high-contrast buttons with a positive feel
  • well-separated buttons
  • buttons grouped by function
  • one-touch subtitles
  • one-touch AD
  • a “home” button
user friendly service discovery 1
User-friendly service discovery (1)
  • Retuning is already a recognised challenge to all TV viewers.
  • A significant number of viewers get some DTT signals before their analogue TV signals are switched off.
  • Transmitter frequency & power changes, service moves and the addition of new services present an unaccustomed broadcast environment for the viewer, especially to our eligible people.
  • How do we make retuning easy ?
user friendly region selection 1
User-friendly region selection (1)
  • DTT signals know no frontiers.
  • It has been estimated that over 600,000 households in London alone can see DTT signals from more than one transmitter.
  • Of these it is estimated that over 400,000 households can see DTT signals from more than one TV region.
  • How do we make it easy for you to choose your preferred version of a regional channel ?
in summary
In summary
  • Accessibility and useability features don’t have to be expensive.
  • Although the Switchover Help Scheme focuses on part of the population, the features we have encouraged and developed suit everyone.
  • There is a wealth of experience in delivering an improved user-experience to the domestic TV environment.