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Programming and Marketing

This guide outlines a comprehensive approach to planning and marketing a successful campus event. It includes a step-by-step process over several weeks, from brainstorming event ideas and creating a budget to marketing strategies and organizing day-of tasks. Each stage emphasizes collaboration with the marketing team and proper documentation for funding and vendor agreements. Special attention is given to the final weeks leading up to the event, detailing tasks like confirming contracts, managing volunteers, and utilizing social media for promotion.

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Programming and Marketing

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  1. Programming and Marketing Dave Falcone Morgan Schatzman

  2. Step 1 (6+ Weeks at least) • Come up with an event idea… • Dance • Game Night, etc. • Create a budget and complete marketing form • Decorations $$ • Catering $$ • Marketing $$ • Reserve space on campus events.cua.edu (or off) • Create (.PPT) and submit funding request for SFAB

  3. Step 2 (5 weeks) • Finalize budget based off allocation • Be in contact with marketing team about flyers, banners, kiosks, etc… • Changes??? • Submit contracts and purchase requests on the Nest • Catering • Cardinal Productions (if needed)

  4. Step 3 (4 Weeks) • Continue w/ purchase requests (if needed) • Marketing • Nest event • Facebook event • Home.cua.edu

  5. Step 4 (3 Weeks) • Marketing • Flyers • Submit banners, kiosks,etc

  6. Step 5 (2 Weeks) • Create event agenda • Sign up sheet • Day of tasks • Flower pick up • Meet vendors (when will they arrive) • Marketing • Social Media

  7. Step 6 (1 Week) • Pass sign-up sheet around at PB meeting • Confirm all contracts • Catering • Vendors • Space reservations • Marketing • Continue to post on social media, etc

  8. Step 7 (Week/Day of Event) • Organize! • Decorations • Sign in sheet • PB laptop • Timelines (if needed) • Etc., etc., etc. • Marketing • Social Media, etc… • Giveaways?? • E.g. Crown giveaway (Mr. CUA)

  9. CPM • Space requests • Event set up • Cardinal Productions

  10. FMO • Requests • Spider box • Tables • Chairs, etc.

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