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From Boomers to Echo Boomers:

From Boomers to Echo Boomers:. Finding Major Donors Across the Generations June Bradham, CFRE President and Founder, Corporate DevelopMint Tucker Branham Consultant, Corporate DevelopMint Rachel Hutchisson Director of Corporate Relations and Philanthropy Blackbaud.

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From Boomers to Echo Boomers:

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  1. From Boomers to Echo Boomers: Finding Major Donors Across the Generations June Bradham, CFRE President and Founder,Corporate DevelopMint Tucker Branham Consultant,Corporate DevelopMint Rachel Hutchisson Director of Corporate Relations and Philanthropy Blackbaud

  2. Reaching Donors—Current and New • Meet the Generations Baby Boomer Generation X Millennial • Review Case Study • Practical Strategies • Q & A

  3. Meet your donors

  4. I... ...am a baby boomer

  5. I...

  6. I...

  7. Boomers and Giving

  8. I...

  9. I...

  10. I...

  11. I... ...am generation x

  12. I...

  13. I...

  14. I...

  15. I… ...am a millennial

  16. Boomers • Provide useful information • Demonstrate your prestige and sound reputation • Assure them their gift will be used ethically and usefully • Give them the tools to make an informed decision • Build social events around the mission/story • Show them they are in good company • Give them an opportunity to leave a legacy

  17. Generation X • Build a forum for people with shared experiences • Allow people to tell their stories (which is really YOUR story) • Provide searchable info (like google) • Support their work/life balance—offer good things for their kids to do • Tie need to an issue, not a building/project • Demonstrate ROI • Help them teach their kids to give • Help them establish or grow their social networks

  18. Millennials • Make it real and personal • Create opportunity to build/add to a social network • Give them ways to retell the story • Offer opportunity to give in small amounts • Introduce them to volunteer opportunities • Make giving fun, it needs to have an impact • Invite young people to join boards • Encourage young people to give social, intellectual, and creative “gifts” too • Create multiple avenues for giving (website, Facebook,YouTube, text messages, paper invitations, personal contact) and record giving/communications preferences

  19. Practical Strategies: Plan • Plan • Data • Technology

  20. Practical Strategies: Plan www.beth.typepad.com

  21. Invest in Data: Propensity to Give – Major Gifts

  22. Invest in technology

  23. Practical Strategies: Things You Can Do Today • Keep your data clean • Record (or estimate) ages • Target by generation • Adapt case for support to specific segment • Modify website to appeal to multiple generations

  24. June Bradham President and Founder Corporate DevelopMint 49 Calhoun Street – Suite C Charleston, SC 29401 843.853.9999 jbradham@corporatedevelopmint.com www.corporatedevelopmint.com Tucker Branham Consultant tbranham@corporatedevelopmint Rachel Hutchisson Director, Corporate Relations and Philanthropy Blackbaud, Inc. 2000 Daniel Island DriveCharleston, SC 29492 843.216.6200, ext. 3070 rachel.hutchisson@blackbaud.com www.blackbaud.com

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