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ION GENERATION OF GORENJE FRIDGE FREEZERS. Marketing communication support May 2014. Overview. 1. Overview of POS For end consumers Price list for dealers Education materials Banners for dealers Web. 1. Overview of POS. POS – carpets. 2.

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ION GENERATION OF GORENJE FRIDGE FREEZERS

Marketing communication support

May 2014


Overview

1

  • Overview of POS

  • For end consumers

  • Price list for dealers

  • Education materials

  • Banners for dealers

  • Web



POS – carpets

2

Entering the shop, arrowswill guide the customer to ourfridges, which is decorated with a squaredcarpet in front of the fridge.

2 per order

ORDERS:

With Julie

[email protected]

1 per order


POS – PRODUCT OUTSIDE STICKERS

2

In front of the product, the customerwillget a quickoverview of energyclass and info regardingIonGeneration and website.

PRODUCT STICKERS APPLICATION:

1 – ALL MODELS

4 – MODELS WITH A+++

2 – MODELS WITH NO FROST PLUS

3 –MODELS WITH A++


POS - PRODUCT INSIDE STICKERS

2

Opening the fridgefreezer, stickers willexplain the main features.

5

LED-light

7

6

SimpleSlide

SpaceBox


POS - PRODUCT INSIDE STICKERS

2

Opening the fridgefreezer, stickers willexplain the main features.

8

CrispZone

9

CrispZone

ORDERS:

10

ZeroZone

With Julie

[email protected]

On all models with ZeroZone


POS – OVERVIEW OF STICKERS

2

or


POS – updated thunder/bird sound

2

Opening the fridge, the customer will also hear an updated thunder/bird sound, to let the customer ”Imagine freshness after the storm”.

ORDERS:

Birds sound

With Julie

[email protected]


POS – give aways

2

Give the shop a set of herbs for them to plant.

ORDERS:

SAP: 436757

Plants giveaway cooling (1 pc)

28 on stock

NB!! Norwayonly:

Due to customs, youcannotship the plants to Norway! Julie willmake a specialorder. Contact [email protected]


2. FOR END CONSUMERS


NEW! Image brochure

3

  • Without products

  • Main features

  • For end consumers

  • Available in June - youwillbeinformed!


3. PRICE LISTS FOR DEALERS


NEW! Price lists for dealers

3

  • With a few, main features

  • Shops/chainspecific

On yourCDs

Availble in print, contact Julie




Technical movie

3

On your CDs and on youtube: http://www.youtube.com/watch?v=42sn1I_6SlU&feature=c4-overview&list=UU47y-arh_i7PBdyNJmaPVKw


5. BANNERS FOR DEALERS


Banners for your dealers?

3

Give your dealer inspiration to promote IonGeneration on their website.

Contact Julie with specifications, and we will prepare banners.


6. WEB



Minisite - http://www.gorenje.com/iongeneration

4

NEW! AlsoavailableIn DK: http://www.gorenje.com/iongeneration/da/



Products on the website

4

IonGeneration logo by product and link to video presentation on youtube: http://www.youtube.com/watch?v=42sn1I_6SlU&feature=c4-overview&list=UU47y-arh_i7PBdyNJmaPVKw


TV ad

4

On Youtube and on your CDs: http://www.youtube.com/watch?v=iGMScNUd-MQ



THANK YOU missing?


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