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ION GENERATION OF GORENJE FRIDGE FREEZERS

ION GENERATION OF GORENJE FRIDGE FREEZERS. Marketing communication support May 2014. Overview. 1. Overview of POS For end consumers Price list for dealers Education materials Banners for dealers Web. 1. Overview of POS. POS – carpets. 2.

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ION GENERATION OF GORENJE FRIDGE FREEZERS

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  1. ION GENERATION OF GORENJE FRIDGE FREEZERS Marketing communication support May 2014

  2. Overview 1 • Overview of POS • For end consumers • Price list for dealers • Education materials • Banners for dealers • Web

  3. 1. Overview of POS

  4. POS – carpets 2 Entering the shop, arrowswill guide the customer to ourfridges, which is decorated with a squaredcarpet in front of the fridge. 2 per order ORDERS: With Julie jst@gorenjegroup.com 1 per order

  5. POS – PRODUCT OUTSIDE STICKERS 2 In front of the product, the customerwillget a quickoverview of energyclass and info regardingIonGeneration and website. PRODUCT STICKERS APPLICATION: 1 – ALL MODELS 4 – MODELS WITH A+++ 2 – MODELS WITH NO FROST PLUS 3 –MODELS WITH A++

  6. POS - PRODUCT INSIDE STICKERS 2 Opening the fridgefreezer, stickers willexplain the main features. 5 LED-light 7 6 SimpleSlide SpaceBox

  7. POS - PRODUCT INSIDE STICKERS 2 Opening the fridgefreezer, stickers willexplain the main features. 8 CrispZone 9 CrispZone ORDERS: 10 ZeroZone With Julie jst@gorenjegroup.com On all models with ZeroZone

  8. POS – OVERVIEW OF STICKERS 2 or

  9. POS – updated thunder/bird sound 2 Opening the fridge, the customer will also hear an updated thunder/bird sound, to let the customer ”Imagine freshness after the storm”. ORDERS: Birds sound With Julie jst@gorenjegroup.com

  10. POS – give aways 2 Give the shop a set of herbs for them to plant. ORDERS: SAP: 436757 Plants giveaway cooling (1 pc) 28 on stock NB!! Norwayonly: Due to customs, youcannotship the plants to Norway! Julie willmake a specialorder. Contact jst@gorenjegroup.com

  11. 2. FOR END CONSUMERS

  12. NEW! Image brochure 3 • Without products • Main features • For end consumers • Available in June - youwillbeinformed!

  13. 3. PRICE LISTS FOR DEALERS

  14. NEW! Price lists for dealers 3 • With a few, main features • Shops/chainspecific On yourCDs Availble in print, contact Julie

  15. 4. EDUCATION TOOLS

  16. NEW! Updated training presentation 3 On yourCDs

  17. Technical movie 3 On your CDs and on youtube: http://www.youtube.com/watch?v=42sn1I_6SlU&feature=c4-overview&list=UU47y-arh_i7PBdyNJmaPVKw

  18. 5. BANNERS FOR DEALERS

  19. Banners for your dealers? 3 Give your dealer inspiration to promote IonGeneration on their website. Contact Julie with specifications, and we will prepare banners.

  20. 6. WEB

  21. Banner + mini banner 4

  22. Minisite - http://www.gorenje.com/iongeneration 4 NEW! AlsoavailableIn DK: http://www.gorenje.com/iongeneration/da/

  23. Website on POS 4

  24. Products on the website 4 IonGeneration logo by product and link to video presentation on youtube: http://www.youtube.com/watch?v=42sn1I_6SlU&feature=c4-overview&list=UU47y-arh_i7PBdyNJmaPVKw

  25. TV ad 4 On Youtube and on your CDs: http://www.youtube.com/watch?v=iGMScNUd-MQ

  26. Feedback on existing tools: what works, what are you missing?

  27. THANK YOU

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