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Understanding the characteristics of those in need and those accessing services, the principles of using service data to

Outline. Traditional demographics of a populationHow that is moving onPreliminary Lancashire work . Characteristics of those in need. Characteristics of those in need. Traditionally people are grouped by demographics such as: . Age. Gender. Race. Able bodied/disabled. Healthy/Not healthy. Emp

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Understanding the characteristics of those in need and those accessing services, the principles of using service data to

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    2. Outline Traditional demographics of a population How that is moving on Preliminary Lancashire work

    3. Characteristics of those in need

    4. Characteristics of those in need Traditionally people are grouped by demographics such as:

    5. Characteristics of those in need

    6. (Little used) Characteristics of those in need

    7. Characteristics of those in need

    9. Characteristics of those in need More sophisticated technique is the use of geodemographics. Defined as: “Geodemographics is the description of people according to where they live, derived from the study of spatial information” (Census and geodemographics group of the MRS) "Geodemographics are sometimes referred to as neighbourhood classifications. They provide a summary of a broad range of characteristics about those people who live within these neighbourhoods” (Output Area classification User Group)

    10. Characteristics of those in need Output Area Classification - Office for National Statistics and University of Leeds CACI (ACORN) MOSAIC - Experian Others are available!

    13. Those accessing services

    14. Those accessing services

    15. Those accessing services LCC review to look in detail at the service areas highlighted in the White Paper to build a picture of how far services have been able to reach vulnerable people and communities (Take up); Relevant services asked to supply client data, with a home postcode

    16. Welfare Rights Apprenticeships, Workstart and Future Horizons with LCC Care placements Volunteers with LCC Lancashire Adult Learning Young carers Records office Those accessing services

    17. Those accessing services People on Apprenticeship, WorkStart, Future Horizon and Supported Apprenticeship (Aiming High) schemes with LCC Links to the New Opportunities in terms of raising skills and the government set ambition that by the end off the next decade, one in five young people will be able to take up an apprenticeship place. Open to anyone over 18 years Workstart dataset - 120 with LCC between April 2007 and August 2009

    18. Those accessing services

    19. Those accessing services Welfare Rights service clients Links to New Opportunities in terms of reducing financial pressures on families A record of 6,725 home postcodes of clients making a new enquiry with the Welfare Rights service between April 2009 and February 2010

    20. Those accessing services

    21. Those accessing services People active or in the process of volunteering with Lancashire County Council. This links to the New Opportunities in terms of raising aspirations within targeted neighbourhoods. A record of home postcodes of 486 volunteers active with Lancashire County Council and 250 in the process of volunteering No date/time period

    22. Those accessing services

    23. Those accessing services

    24. Those accessing services

    25. Jacqueline Evans Corporate Research and Intelligence Team Lancashire County Council jacqueline.evans@lancashire.gov.uk Team website: lancashireprofile.com Output Area Classifications http://areaclassification.org.uk/2008/09/29/geodemographics-in-action-seminar-15-september/ The Census and Geodemographics Group (CGG) is part of MRS, but has established itself as a leading independent voice in the geodemographics industry http://www.mrs.org.uk/networking/cgg/cgg.htm

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