Joint Ventures. Goals, Process, Outcomes. Range of Strategic Alliances. Equity Joint Ventures. Co-production Buy-back. R&D Consortia. Cross-licensing. Low Level of Interaction High. Franchising. Patent Licensing. Cooperation Agreement.
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Goals, Process, Outcomes
Equity Joint Ventures
Low Level of Interaction High
Competition Type of Arrangement Cooperation
To take existing products to new markets
To diversify into a new business
Existing Markets New Markets
To strengthen the existing business
To bring foreign products to local markets
Existing Products New Products