1 / 8

THE POWER OF TV ADVERTISING

THE POWER OF TV ADVERTISING. Business English 1, 2009/10, PE5 Team: Roses Andrea Ivanković, Lara Ivičević, Maja Jelančić, Brigita Jembrek, Ana Jezidžić, Marina Jukić. Considering the audience…. Basic advertising strategies: Inspire good feelings Feature cute kids Appear life-like

fahim
Download Presentation

THE POWER OF TV ADVERTISING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. THE POWER OF TVADVERTISING Business English 1, 2009/10, PE5 Team: Roses Andrea Ivanković, Lara Ivičević, Maja Jelančić, Brigita Jembrek, Ana Jezidžić, Marina Jukić

  2. Considering the audience… Basic advertising strategies: • Inspire good feelings • Feature cute kids • Appear life-like • Use sound effects • Use star power • Provide family entertainment

  3. How do TV commercials draw attention? • Video • Sound • Emphasizing benefits, not characteristics • Word choice

  4. List of needs (according to Maslow): Basic needs Approval from external sources Needs for belonging Needs for space or territory Growth needs Consumer psychology

  5. Why do people buy? • Fear • Exclusiveness • Greed • Need for affirmation • Envy • Priviledge • Pleasure

  6. Emotional marketing strategy • Rationality vs. Emotions • YES vs. NO • Men vs. women

  7. How to choose people in commercials? • Credibility • Pretty vs. average people • Product awareness • Famous people • Brand promotion in sitcoms • Self-promotion

  8. THANK YOU FOR YOUR ATTENTION!

More Related