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Display your brand name, logo, and call reason directly in usersu2019 Truecaller appu2014earning trust, reducing spam flags, and boosting pickup rates .<br><br>Priority & Video Caller ID<br>Mark urgent calls with standout purple/badge IDs and deploy video caller ID for richer first impressions .<br><br>Brand Protection<br>Prevent fraudsters from hijacking your number with proactive monitoring & brand-usage safeguards .<br><br>Verified Campaigns & Business Chat<br>Engage customers across calls, SMS, and chatu2014with branded, templated campaigns backed by deep analytics .
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Truecaller BusinessMessaging
1Bn+ GlobalApp Installsfor Truecaller 250Mn+ Activeuserbase inIndiafor Truecaller #1 CPaaSPlayer Truecaller&Fabmediatech anexclusivepartnership World’sNo.1CalledID&SPAMblockingmobile application,Truecallerpartnerswithworld’slargest digitalinteractionsplayer,FabmediatechLimitedto 3000+ providesecure,rich,realtimeandinteractiveconsumer experiences Enterprises servedbyfab mediatech
EnablingMajor MessagingUse-Cases One-TimePasswords Transactional(plaintext) Promotional(plaintext) RichMedia
SmartPersistentNotificationsforOTP&TransactionalMessages displayedprominently higherreadratevsSMS Smartauto-readOTP PersistentNotifications
SmartCardsinNotificationsforSynthesizedMessage Delivery SampleNotifications Use-Case Transactions e.g.,debits,credits,refunds, reversals,ATMwithdrawal Debit Credit Utility Billpayment e.g.,Utilitybills,creditcardbills, Mobilerechargeorpostpaidbill Travel e.g.,confirmations, cancellations,reschedulealerts Delivery e.g.,E-commerce,food,grocery deliveryupdates OTP e.g.,TransactionalOTPs,Login OTPs,DeliveryOTPsetc.
MultipleUse-Casesinnon-regulatedmessagewith1000+characters Informational LoginOTP(e.g.socialmedia, e-commerce,mobileapps) Informational(e.g.,advisoryon notsharingpasswords,credit cardfees,fraudprotection) IdentityverificationOTP(e.g., preferenceconfirmation) Order/ticketbooking confirmation Payment/Billduereminder; interestrateupdates DeliveryOTP(e.g.,quick- commerce,food,specializedretail) Accountupdates(e.g., balance,fees) ServiceaccessOTP(e.g.,public internetathotels,airports,etc.) Billsummary(e.g.,orderinvoice, warrantydetails) Flight/traindelaynotifications
Attachments Sendvariousattachmenttypesformultipleusecases Images • PaymentQRCodes • Productsummaries • Financialservices updates&posters Videos • KYC • Explainervideos • Property walkthrough Documents • Invoices • Catalogues • Tickets
Customcalltoactions Configurablebuttonstodrivecustomerengagement Ecommerce • Order Tracking • Feedback • Contact Agent BFSI • • Retail • BillPayments • Ticketing& Appointments • PlaceOrder Travel • WebCheck-in • Customer Support • BuyAddons Payments Customer Support Conversation alBanking •
Addcontexttolinksandvideos (with thumbnail)
BubbleNotificationsforPromotionalUse-Cases ConfigurableCTA throughinbuilt URLshortener 3x CTRvsSMS MessagelandsintheTC inboxforwhitelisted templates BubbleNotifications PlainTextand RichMedia
TruecallerBusinessMessaging-Illustrations Enterprise Transactional– Bill paymentreminder Transpromo– promofollowedby updatesorderplacing Informational– delivery Use case SampleSMS template EkartUpdate:{#var#}withtracking ID TRENDSbringsyoubestoffashion! Get 50%OFFonshoppingof availablelimitonyourCreditcard {#var#}anytimeusingHDFCBank MyCards.Viewhere{#var#} delivered todaybefore9pm(call{#var#}. RushNow.T&C Payment SDK integrated inappto make payments without redirecting RichMedia Alternative Yourorderisontheway,andwill bedeliveredbefore9pmtoday Checklimit PayNow Contactus Sharemylocation Trackorder Calldeliverypartner Cancel/exchangetheorder 11
TruecallerBusinessMessaging-Illustrations Enterprise Use case SampleSMS template Transpromo– appdownload updates Transpromo-retargeting Informational– loyalty DearCustomer, Enjoy300+exclusivefeaturesby installingCanaraBankai1app. DownloadfromPlaystoreor MakeMyTrip:YouveearnedMyCash worthRs.{#var#}&enjoyed MMTBLACKprivilegesforyour recenttrip.Makemorebookingson MakeMyTriptogetmorebenefits! Thankyouforexpressinginterest inBurgundybyAxisBank.Know moreaboutBurgundyfeatures& itsbenefitsat{#var#} Rich media alternative Continuepurchase Bookanothertripnow Installnow 12
Truecallerv/sOtherChannels Channelbenefit Description SMS Truecaller RCS Superioruser experience 1 Smartnotificationsfor transactional&OTP Plaintextnotifications forallmessages Plaintextnotifications forallmessages 2 Brandname&logoinsenderID Advanced messaging capabilities Streamlined onboarding andeasytouse 160 1000+ 2000+ 3 4 Characterlimitpermessage Richmediamessaging 5 Registrationprocess Required Entityregistration withtelcos Required Agentcreationrequired Simple Onetimewithminimal requirement Templatewhitelistingrequired 6 Entitywhitelistingrequired forpromo Registrationrequiredbefore sendingamessage Brandnamerequired, exactvariableposition Limited 4A2Pmessagesper brandperuserallowed inamonth Simple Chargedpermessage sent 7 T afficprovisionfromday1 Unlimited Unlimited 8 Pricingmodel Simple Restrictionsonmsg. size Simple,cost-effective Chargedpermessage sent Supportedby multipleinterfaces 9 HTTPSAPI,FTP,Managed campaign
PartneringwithFabmediatech Unmatchedanalytics on1bn+userswith3k+ attributes Platform End-endcontrolwithdirect Intelligence integrationwithTCplatform Proventrackrecordwith TCwithdistinctiveresults across Deliveryrate Readrates CTRs Conversionrates Lowestpricein Performance Pricing market ` Easeofdoingbusinessfor enterprises(<1hronboarding process,zeronewintegration required) 240Million+ TCcustomers Reach Convenience In-housedesign expertiseforrich and Domain capability ofrich-media drivensolutions expertise Solution Capability Creativity media
1.5xincreaseinROI 20-25%increaseinCSAT (1.5xincreaseinCTR,reductionincostperconversion) EnhancedCustomerExperience EnhancedpartnerROIandExperience A.Improved featuresover SMS B.AI/MLdriven intelligence C.Costeffective channel D.Easy onboarding process E.Seamlessdaily operations Richinsightsondelivery andopenrates;smart andpersistent notificationsfor transactionalmessages Simple2stepjourney unlikecomplicated processesonother channelslikeWhatsApp, e.g.,WABAnumber acquisition Lowercostthanother channelslikeSMS,RCS andWhatsApp Forimprovedtargeting leadingto1.5xCTR Accesstomultiple featureslikecreditcard users,automobile owners,etc. Notemplate whitelistingrequiredfor non-promoandlesser rulesenablingquicker campaigninitiations andfasterrampup
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