LAUNCHING A SUCCESSFUL SMS/Mobile CAMPAIGN Enhancing your Retail Business with Text Message Marketing
Why SMS? Mobile marketing continues to grow rapidly– during 2011 mobile advertising grew in North America from $304 million to $701 million. Nearly all text messages are read, and virtually all mobile phones today support this technology. Mobile internet use has grown at twice the rate of desktop internet use, and is projected to continue growing rapidly.
Why SMS? SMS allows you to reach your customers wherever they are. Most Americans keep their cell phone within reach nearly all the time. Coupons delivered via mobile media are highly effective, according to the Mobile Marketing Association, receiving a 10 to 1,000 percent greater response than print coupons.
Uses for Sms/mobile marketing Increase sales and brand awareness Increase the number of opt-ins Announce new products, specials and events Send customers coupons, specials and promotional deals Get customers involved through voting, interactive submissions and downloads
Steps to a successful smsretail campaign Decide whether to hire a professional SMS marketing company or go it alone. A professional company knows the ins and outs of SMS marketing and will help you develop a strategy for a successful campaign. If you decide to go it alone, make sure to follow the codes of conduct outlined by the Mobile Marketing Association.
Steps to a successful smsretail campaign Purchase a shortcode A shortcode is a number–typically 4 to 6 digits long–customers can use to respond to a text message. A professional text message marketing company may be able to provide a shortcode at reduced cost.
Steps to a successful smsretail campaign Know your audience Develop messages that reflect your customers’ needs, values and desires. Ask yourself what offers and information you’d want to receive, and let that guide you in developing highly relevant messages.
Steps to a successful smsretail campaign Timing is everything Create a campaign timeline and stick to it. Time your message blast, coupon or special offer when customers are most likely to take advantage of it. Create a sense of urgency– a time-sensitive coupon that is good for one weekend only.
Steps to a successful smsretail campaign Evaluate and Repeat Track your coupon or special offer codes to determine whether the campaign was a success. If response was too low, make changes and try again. If response was overwhelming, tweak the campaign to be more selective.
take your retail business to the next level A strategic, well-thought out SMS marketing campaign can substantially add to the success of your retail business. Text message marketing continues to grow as mobile phones take over desktop computers. Don’t miss out on the opportunity to reach more customers and grow your business.
About eztexting Founded in 2006, EzTexting has been helping businesses, groups and non-profits reach out to customers and members through targeted text message marketing and other mediums. Our services include: Keywords and shortcodes Upload and management of contacts Advanced SMS marketing Reports and analytics Text-2-Vote/SMS Polls Voice, Video and Images