10 Best Competitor Analysis Tools to Conduct Ecommerce Research

1. 10 Best Competitor Analysis Tools to Conduct Ecommerce Research Expert Village Media Technologies There is a lot of competition in eCommerce. And when you think you know what's going on, another one shows up and starts making their presence in the market. But it's not all bad. You have a lot of competitors around you, which means you have a great chance: eCommerce competitor analysis. You should do a competitive analysis of eCommerce sites both before you start a business and as you run it. It tells you more about your competitors' strategies, their social footprint, their keywords, and everything else. It also suggests what you can implement to catch up to them and beat them or to make the gap between you and them bigger.

2. In this article, we'll discuss the ten best competitor analysis tools to conduct eCommerce competitor research which will help you do better marketing by: ● Better understanding your audience's interests. ● Seeing how other brands interact with your target audience ● Improve your marketing campaigns and keep up with changes in your field. You can find out what to do and what not to do by using it. Here are some of the best competitive analysis tools to spy on your competitors and improve your campaigns: Ahrefs Semrush Spyfu Milled Google Social Blade Similarweb Buzzsumo Mozbar Mailcharts Ahrefs Ahrefs was launched in 2012 and soon became one of the best tools for analyzing SEO and content competitors. It looks at Pay Per Click (PPC), backlinks, competitive keywords, etc.

3. Ahrefs has the biggest database of 192 billion pages, making it the largest index of backlinks on the entire web. You get a lot of new information to help your search rankings. Ahrefs figures out which page of a competitor gets the most backlinks and shares on social media. Here are some of the things you get with Ahrefs: ● Reports containing valuable data ● By using backlinks to find your competitor's page, you can get useful information ● Websites that link to a competitor's domain and show how effective their strategies for building links are ● Finds information about competitors to improve rankings and more Ahrefs is one of the best competitive analysis tools, which also keeps an eye on a competitor's top organic keywords to get a rough idea of how much traffic those keywords get. Semrush One of the most demanded SEO tools that let you spy on your competitors is SEMRush. Apart from other tools, it is considered the best competitor analysis tool which can be used to: ● Look at the paid traffic of your competitors ● Find out how other businesses market themselves ● Find out about possible rivals you didn't know about

4. You can also use it to improve the campaigns you already have by researching keywords, finding content gaps, and making your advertising campaigns better. With SEO, you can do a technical SEO audit, a backlink audit with analytics, competitive intelligence, and position tracking. Paid traffic lets you look at your competitors, research ad keywords and creatives, and analyze your strategy. When it comes to social media, you can find out which posts do the best, see how you compare to your competitors and get instant feedback on your social strategy. Spyfu SpyFu gives you a detailed look at your competitor's marketing campaigns, especially what they are doing with Google Ads. This includes every Google Ads keyword they've bought, every organic rank, and every ad variation. Search for the brand you want to look at, and SpyFu will give you a full rundown of their Google Ads campaigns. See what they've been doing right, what they need to work on, and what ideas you can use to improve your own advertising campaigns. You can: ● Keyword spy tool for AdWords competitors ● Monitor PPC competitors ● Find keywords from your competitors that you don't already buy, etc. With this competitor analysis tool, you can also check out their content, keywords, and backlinks in more detail:

5. ● Check the SEO keywords of your competitors ● 3-way tool for researching keywords of competitors ● Check the backlinks of your competitors by keyword ● Backlinks that are good for certain keywords ● PPC and SEO: SERP (Search Engine Results Page) analysis, SEO keyword ranking history, etc. Milled Milled.com acknowledges itself as a search engine for newsletters. It lets companies store old emails so that new customers can find out about their email offers. You can click on emails to go to them. It arranges their emails in a way that makes it easy for people to scroll on their phones and see what they have to offer. I can also search for a general term like "yoga leggings" to see what other brands are sending them out. Thus, here are some of the great things about Milled: ● You can look at old email newsletters that have been saved, and ● Check out how emails are laid out and advertised Google Google can also help you map out the journey of a customer. Google is one of the best competitive analysis tools which efficiently find out information about your competitors. If you want to gather information about a certain store's affiliate program, for example, you can search for the right keyword.

6. It lets you: ● See what people see when they search ● Check out the paid and display ads on Google ● Use search to find information that is related Now you know that a certain store has both an affiliate program and a program for people who send them business. I also see that the same store has a Pro Program, which is a great way to get more customers by attracting people with a lot of influence. That could be a way to market your brand of the aesthetic brand. People also want to know how much influencers get paid by that store and how to get sponsored by them. That shows that people want to be affiliates for that store, which means you could get them to join your own affiliate program. Social Blade Social Blade keeps track of social platforms over time and reports on things like posts, followers, and likes. For example, you can tell that the YouTube channel for your competitor's store is slowing down because the number of subscribers and the number of weekly views is both going down. Social Blade lets you: ● Followers and posts on all social networks can be kept track of ● Get an estimate of likes, comments, and engagement

7. You can also see how often your competitors post on Instagram. Similarweb SimilarWeb is an easy-to-use program that shows you how much traffic your competitors get. You can try it to find out where a brand's traffic is coming from: Paid advertisements Social media Search engines like Google and others Direct traffic Their website competitor analysis tool also tells you which pages on a website do the best. This gives you a broader idea of what kind of content is bringing in the most people. You can use this information to improve your campaigns in the future. Buzzsumo Buzzsumo keeps an eye on a competitor's most popular posts. It keeps track of posts' important metrics and finds out which social platform works best. BuzzSumo's competitor research feature tells you how well a competitor's content does on social networks, where they share it, and how it compares to yours. This is one of the best competitive analysis tools, which also works as a media monitoring tool because you get an instant alert whenever a competitor brand's social media post is mentioned online. BuzzSumo lets you quickly download data from the past five years in PDF and CSV formats. Some of the great things about it are:

8. ● The content that your competitors share the most ● Who has shared the content of your competitors? ● Notifies you when a competitor puts out something new ● Detailed reports on how the content of competitors is doing Mozbar Mozbar is a free SEO competitor analysis tool that has everything you need to do research on the go. MozBar is a little different from the other tools on this list because it is more of an "SEO toolbar," which gives you instant metrics while you are looking at any page or SERP. So, the MozBar extension is a must-have because it shows you how authoritative your competitors are in Google's eyes. How? Mozbar shows you both their domain authority and their page authority score. In addition to these link metrics, it offers a page analysis to look at on-page elements and general attributes, as well as the ability to find, highlight, and separate keywords by type on a page (followed, no-followed, external, or internal). Mailcharts MailCharts saves you from having to secretly sign up for the emails of your competitors and spend hours looking for something you can do. MailCharts takes care of almost everything for you.

9. With this competitor analysis tool, you can start by keeping track of and reporting on your competitors. Even better, you can see a competitor's email calendar so you can plan your own campaigns around it and make them better. You can also compare your own campaign database with their database of marketing emails. This gives you a list of best practices for emails, such as when to send them, how often, and how long the subject line should be, so you can make sure your campaigns are well-optimized. Conclusion We hope you found something productive in this list of best competitor analysis tools for analyzing your competitors so you can beat them. Find out how your competitors are getting new customers, and use some of their ideas in your own marketing campaigns. These competitor analysis tools will help you bring more people to your site. The next step is to find ways to keep your new visitors coming back. Customer Value Optimization (CVO) can help with this.