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Step 2: Research | User | Competitor Analysis

Step 2: Research | User | Competitor Analysis . By: Bill McDowell. Instagram. Facebook. Flickr. Common Site Navigation Elements . Login Information Upload Picture Comment on Picture Search Pictures. Common Style . For the most part both websites are very aesthetic.

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Step 2: Research | User | Competitor Analysis

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  1. Step 2: Research | User | Competitor Analysis By: Bill McDowell

  2. Instagram

  3. Facebook

  4. Flickr

  5. Common Site Navigation Elements • Login Information • Upload Picture • Comment on Picture • Search Pictures

  6. Common Style • For the most part both websites are very aesthetic. • They display pictures on their homepage. • They are very user friendly, making it very easy to upload pictures.

  7. Who is the audience? • I would imagine the main audience of these websites to be young adults, as well as aspiring photographers. • Males and Females 14-25.

  8. Persona 1: Sam • Sam is a caffeine addicted 23 year old from Somerton, PA. • He is finishing his final year in college. • One of his hobbies includes photography. • His parents do not want him pursuing a career in that field and insists that he get his masters degree in engineering. • As a way of compromising he spends his free time taking pictures of nature.

  9. Persona 2: Rachael • Rachael is a 16 year old girl from Wisconsin, she aspires to move to Italy one day. • On a vacation to Europe, she made several new friends. • Unfortunately, they live all the way across the world. • Rachael wants the ability to keep in touch with her buddies daily lives.

  10. goals • Sam: Sam wants to practice his photography skills and post pictures online to be judged. • Rachael: Rachael wants to post pictures so that her European friends can see how she is doing from across the world.

  11. tasks • Sam: Upload pictures that can be viewed by anyone, or possible talent scouts. • Rachael: Upload pictures that can be seen by only her friends with the ability to leave comments.

  12. Audience’s Language • Friendly • No Pressure • Happy • Supportive

  13. website’s main goals • The user can upload pictures to their website. • They will be able to categorize them into albums. • There will be a comment section available. • Only approved users can access the server.

  14. content categories • Browse Photos • Save Pictures • Leave comments

  15. Step 3: Task analysis | Scenarios | task flow

  16. User Stories • As a user I would like to have the ability to put my pictures into albums to find easier later on. • As a user I want the ability to leave comments on a photograph.

  17. Scenario: categorize • Monica just took a photo of the beautiful sunset. • She goes to the computer and saves the photo to her harddrive. • She goes to her website and is prompted to login. • After logging in she chooses the “Upload” button. • Afterwards she is prompted to choose where to store the location, she chooses the “Nature” album.

  18. Scenario: Comment • Mike, Monica’s cousin, has been out of touch with the family for a few years. • He gets back in touch with Monica and she gives him access to her website. • He goes to the webpage and logs in. • Next he chooses to browse pictures • After looking at the family, he chooses the “comment” button to leave a nice note saying “Miss Everyone!”.

  19. Site Map

  20. Task Flows

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