Digital Marketing Course in Chandigarh

1. Digital Marketing Course in Chandigarh Digital Marketing:- Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing. Digital marketing refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines Websites Social media Email Mobile apps Text messaging Web-based advertising

3. Benefits of Digital Marketing:- Digital marketing can help you get to know your audience, learn important information about them, and provide metrics that will give your marketing team credibility. The benefits of digital marketing include: 1. You will get to know your audience. Digital marketing offers the perfect way to get to know and connect with your audience. You can test offers and messages and get an insight into the peak times they visit your website. If you have a social media strategy — and you really should — you can build relationships with them faster and more easily. Attune yourself to your audience and you’ll build credibility that can set you apart from the competition. 2. It doesn’t cost much. Compared to traditional marketing methods, digital marketing is cheap. There are fewer overheads. You can create a slick, professional website for a relatively small cost, using one of the many templated systems or paying more for a bespoke creation. You can create social media accounts for free, and partner with an email newsletter provider for a competitive price. Relatively cost-effective, digital marketing is suitable for even the smallest of businesses.

5. 3. You can market to anyone, anywhere. With digital marketing, your potential reach is huge. You can connect with customers on the other side of the world, in multiple time zones, as seamlessly as though you were taking out an ad in the local newspaper (easier, in fact). You can expand your market reach and grow your business in ways that would have seemed impossible before. 4. Digital marketing is adaptable. Withdigital marketing, you can be fast, fluid and nimble in your approach. Trial different strategies, assess the results, and try something different the following month — or week. Get access to real- time data to help inform your business decisions — there’s no need to wait weeks to see the results of a campaign. 5. You can personalize by channel. Your marketing must deploy cross-channel functionality from teams with multiple skillsets to engage customers where they are in that precise moment. For example, each social media platform includes different audiences and expectations, so marketing may look different for each. This includes tone, imagery, offers, and scheduling of your posts.

6. Types of Digital Marketing:- Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing . SEO The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content. Pay-per-click Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online.

7. SMO This includes everything a business does via social media channels. Just about everyone is familiar with social media, but marketers must approach social with an integrated and strategic approach. Social media marketing goes far beyond simply creating posts for social channels and responding to comments. Content Marketing Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. Email Marketing Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques, Rogers said. It can be part of a content marketing strategy, providing value to consumers and over time convert an audience into customers.

8. Mobile Marketing This digital marketing type is this focused on reaching your target audience on their smart phone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketing Analytics One of the major advantages of digital marketing is that it is highly trackable and measurable. Once, the only trackable marketing pieces were coupons and similar direct mail offers. If a customer used the coupon, you knew the message resonated Affiliate Marketing Affiliate marketing utilizes the ever-growing popularity of industry experts and social media influencers. In working with these third-party influencers, your organization will collaborate to promote your products or services for compensation

10. Examples of Digital Marketing:- Social Media Profiles. Website. Images and Video Content. Blog Posts and eBooks. Reviews and Customer Testimonials. Branded Logos, Images, or Icons.

12. How to Learn Digital Marketing:- Enroll in an Online Course. ... Learn from the Experts. ... Subscribe To and Read Blogs. ... Create Your Own Blog. ... Listen to Podcasts. ... Watch YouTube Videos or Webinars. ... Search Engine Optimization (SEO) and Search Engine Marketing (SEM) ... Social Media Channels.