In simple terms, digital marketing is the promotion of products or brands via on digital technologies. Digital marketing is often referred to as online marketing, internet marketing or web marketing. Digital marketing has been around for quite some time but it hasn’t been very well defined. We tend to think that digital marketing encompasses banner advertising, search engine optimization (SEO) and pay per click.
Techniques of Digital Marketing • SEO (Search Engine Optimization) • Content Marketing • EMail Marketing • PPC (Pay Per Click) • SMO (Social Media Optimization) • Adwords • Keywords Analysis and many more techniques.
SEO and Social Media • SEO strategists too need to know how to work with social media marketers in order to receive the social signals it needs to make sure their company ranks high in search. If you’re starting from scratch with your social media strategy, here are the basic steps to get you started • Step 1 − Choose your social networks • Step 2 − Fill your profiles completely, remembering to load in your keywords • Step 3 − Find your voice and tone • Step 4 − Pick your posting strategy - how often, when, and what type of content • Step 5 − Analyze and test • Step 6 − Automate and engage
Digital Marketing - Content Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It ultimately aims to drive profitable customer action.
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