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Creating Synergistic Relationships between Ownership, Management and the Tennis Teaching Professional. Presented By: Tim Bainton M.A.; M.B.A. Executive Director and Founder . The Business of Tennis.

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slide1

Creating SynergisticRelationships between Ownership, Management and the Tennis Teaching Professional

Presented By:

Tim Bainton M.A.; M.B.A.

Executive Director and Founder

the business of tennis
The Business of Tennis
  • Any good tennis player is able to adjust their strategy and think creatively to win the match…
  • the same is true in the ‘game’ of business – if we apply those skills that we learned playing competitive tennis to our business, then the player, the pro and the owner will all win!
objective
Objective
  • Instruct
  • Provoke Thought
  • Provide Useful Tips
  • Encouraging value and allowing you to thrive
  • Create open dialogue and discussion
synergy
Synergy

Definition of Synergy

The interaction of multiple elements in a system to produce an effect different from or greater than the sum of their individual effects.

let s define roles
Let’s define roles. .

TTP

Management

Ownership

Overlap

roles expectations ttp
Roles & Expectations - TTP
  • Express passion
  • Network
  • Grow club & facility business
  • Build Personal Brand
  • Seek added responsibility
  • Pursue Continuing Ed
  • Think Outside the Box
  • Uphold high standards / professionalism
  • Seek direction from company or another
  • Motivation to improve position
  • Educate oneself and those around us
roles expectations management
Roles & Expectations Management
  • Budget accountability,
    • Balance realistic vs. unrealistic
  • Return on Investment
  • Know/analyze when to cut dead weight
  • Advocate for TTP with Owners & vice-versa
  • Facility Maintenance & Management
  • Communication | Find opportunities & challenges
  • High level vision and oversight
roles expectations ownership
Roles & Expectations Ownership
  • Business Growth
  • Provide Management / TTP with tools
  • Capital Investments
  • Communication | Find opportunities & challenges
  • High level vision and oversight
slide9

"Growth is never by mere chance; it is the result of forces working together."

-James Cash Penney; founder of JC Penney

keys to creating synergy
Keys to Creating Synergy

How to Become Allies: TTP with Owner/ Manager

  • Communication: contribute ideas/feedback to help the club improve their bottom line
  • Build YOUR brand
    • Create value for the club and programs
    • Do things you can promote and people can talk about
  • Be accountable: don’t ask for a raise until you can prove your value (BRSC Example.)
keys to creating synergy1
Keys to Creating Synergy

How to Become Allies: Owner/ Manager w/ TTP

  • Create a Path to Success: provide opportunities for advancement
  • Reinvest profits into education
  • Provide tools: help them look professional and sell more - build the brand
  • Communication: ask them how you can help them
  • Accountability: hold them accountable to goals
accountability importance of implementing goal setting
Accountability: Importance of Implementing Goal Setting
  • TTP must set goals – Strive for career advancement
    • Financial and personal
    • Accountability to goals
    • Measurable goals
    • Be careful of playing the ‘victim’
  • Owners/Mgrs: must help set goals
    • Educate your staff– spreadsheets, net vs. gross revenue, overhead
    • Explain the why – goals tied to business growth & profit
encouraging rewarding entrepreneurship
Encouraging & Rewarding Entrepreneurship
  • Management should reward the pro by…
    • Recognition
    • Financial incentives
    • Promotion within company
  • Role of Ownership (Management)
    • Recognize initiative & entrepreneurship from pro
    • “Behavior” should be encouraged
  • Entrepreneurship in Tennis Industry
    • Simple = Creating a new class (CHRIS FIT2HIT)
    • Mid-Level = Purchase of video analysis software
    • Difficult = Raising money to purchase a facility
titles promotions raises
Titles, Promotions & Raises
  • “What’s in a title?”
    • Sense of worth, purpose and direction (BREAKDOWN TYPICAL HIERARCHYTENNIS DIRECTORHEAD PROASST PRO)
  • New / exciting title offer selling points
    • Modernization of title
    • Reflect strengths, avoid weaknesses
    • Finding and discovering niche (DIRECTOR OF ADULT PROGRAMMING AND PATRICK CLIMING FOOD CHAIN)
a word about building your brand increasing revenue
A Word About Building YOUR Brand & Increasing Revenue

The Five Levers

1.       Be Likable2.       Connect3.       Solve Problems4.       Build Trust5.       Create Positive Emotional Experiences

importance of incentivizing
Importance of Incentivizing
  • Incentives begin with ownership
    • Ownership incentivizes Management
    • Management incentivizes teaching pro
    • Frayed communication / relationships
      • Cowboy / Renegade
  • TTP must ask questions
    • Ways to be incentivized
  • Communication, respect and accountability between the 3 entities = SUCCESS
always be tinkering
Always Be “Tinkering”
  • Teaching style, program, business model
    • Always tinker
    • No one knows everything
    • Business world constantly changes
  • Examples
    • Session duration
    • Class names
    • Price point
    • Changing vendors (popularity vs. loyalty)
how can you avoid pitfalls
How Can You Avoid Pitfalls?
  • Be Proactive
  • Admit Your Mistakes
  • Ask For Help
  • Build Partnerships
    • Schools, Industry Organizations, Charitable Organizations, and Community Programs
  • Be Aware of Industry Trends
  • Build the Brand: 1 Brand, 1Team, Unlimited Potential
top 10 tips
TOP 10 TIPS

10. Create Value: for owners, management and self

9. Be an Ally: How can you help?

8. Build Brand: Both the Club and Your Personal Brand

7. Be Profit Focused: mindful of overhead

6. Programming: Tennis Xpress, Fit2Hit, Rapid Fire, HP

5. Innovate: new ideas create excitement

4. Cultivate a Team Culture: Everybody Wins!

3. PR: If nobody knows how great you are, are you?

2. Strive for Excellence: (what you believe-you can achieve)

1. COMMUNICATE: It all starts HERE!