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NAME BRAND FAST FOOD (NBFF) SITE ASSESSMENT . Who We Are ? . Army Air Force Exchange Service (AAFES) Food and Services Division Community and Family Support Center (CFSC) Business Programs. Why We Are Here ?. NBFF Site Assessment Requested from Installation MWR thru MACOM to CFSC

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Presentation Transcript
who we are
Who We Are ?

Army Air Force Exchange Service (AAFES) Food and Services Division

Community and Family Support Center (CFSC) Business Programs

why we are here
Why We Are Here ?
  • NBFF Site Assessment
    • Requested from Installation MWR thru MACOM to CFSC
    • Installation MWR provides required data
    • Coordination with local AAFES General Manager
  • Purpose
    • Market analysis
    • Facility review
    • Determine feasibility of brands and delivery strategies
why name brands

Proven customer recognition and loyalty

Established theme, design, and trade dress

Standardizes menus, equipment, and delivery systems

Value of

Brand Power

Why Name Brands ?

Standardizes training

Develops corporate marketing & purchasing plans

Establishes food specs, recipes, & production procedures

army name brand fast food policy
Army Name Brand Fast Food Policy
  • In accordance with Congressional letter and OSD memorandum, Service exchange systems are the contracting authority for NBFF. AAFES, with Installation, MACOM, and CFSC approval, may provide NBFF operations in Army MWR facilities on either a direct operating or a concession contract basis
    • A market assessment will be completed to determine NBFF opportunities. The brand to be implemented, and the mode (direct or concession) of operation for NBFF will be determined by the Installation Commander.
mwr aafes moa
MWR/AAFES MOA
  • The MOA between MWR and AAFES (Oct 00) provides the framework for both parties to deliver NBFF operations in the mutual best interest of MWR, AAFES and the Army community
    • The goal of this partnership is to further quality food service initiatives to the total Army community, and generate reasonable earnings
mwr aafes moa1
MWR/AAFES MOA
  • Authority
    • Commander, CFSC and Commander, AAFES
  • Clarification & resolution
    • CFSC - Business Programs
    • AAFES, Vice President Corporate Planning
  • Applicability
    • All Army installations worldwide
scope of moa
Scope of MOA
  • NBFF
    • Not Name Brand Casual Dining (NBCD)
  • In MWR Facilities
    • Bowling centers, golf courses, community centers, clubs, and others
  • Installation Commander Selects Method
    • AAFES Direct Food Operations
    • Contract Concession Food Operations
  • MWR & AAFES Approval Required
aafes direct food operations
AAFES Direct Food Operations
  • AAFES pays the local IMWRF 75% of the net income after depreciation (NIAD) [the AAFES term is Direct Operating Results (DOR)] from all AAFES direct food operations in MWR facilities established under this MOA
  • AAFES is responsible for capital costs, staffing, purchasing, marketing, manager training, training materials, contracting
aafes contract concession food operations
AAFES Contract Concession Food Operations
  • Contract administered by MWR
    • AAFES pays IMWRF 100% of the contracted % established by competitive bid
    • IMWRF pays AAFES a one-time fee of $500 for each contract
  • Contract administered by AAFES
    • AAFES pays IMWRF 100% of the contracted percentage for AAFES concession in MWR facilities less 1/2 of 1% fee of monthly gross sales
nbff process
NBFF Process

1. Installation request to MACOM

2. MACOM forwards request to CFSC

3. Installation prepares information for site assessment

4. CFSC/AAFES site assessment

5. NBFF report forwarded to MACOM/Installation

6. Installation approval and MACOM recommendations forwarded to CFSC

7. CFSC recommendations

8. Notification sent to AAFES

nbff process cont d

From CFSC approval to opening approximately one year

NBFF Process (cont’d)

9. NBFF site implementation briefing

10. Installation ISSA developed/signed

11. Project design/approval

12. Contract solicitation

13. Construction

14. Training/soft opening

15. Open

issues
Issues
  • Brand Approval (encroachment)
  • Facility Condition
    • APF companion projects
  • Construction/modification over $500K
  • Signage/Trade Dress
  • Capital Investment
nbff keys to success
NBFF Keys to Success
  • Communicate with all Partners
  • Work closely with Construction Engineer (CE) throughout process
    • CE point of contact thoroughly familiar with proposed facility and projects
  • Teamwork and Execution