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Name brand vs. Store brand

Name brand vs. Store brand. Name brand- mass produced, marketed, and distributed nationwide by a large company Kraft General Mills Store brand- produced and marketed by store’s manufacturing company Western Family Kroger. Which do you buy? Why ? . Name recognition Quality Price Coupons

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Name brand vs. Store brand

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  1. Name brand vs. Store brand • Name brand- mass produced, marketed, and distributed nationwide by a large company • Kraft • General Mills • Store brand- produced and marketed by store’s manufacturing company • Western Family • Kroger

  2. Which do you buy? Why ? • Name recognition • Quality • Price • Coupons • Packaging

  3. Why are brand name more expensive? • Advertising • You pay their ad prices • Examples • Do you ever see ads for store brands?

  4. Product comparisons- Quality Taste testing part #1

  5. Does higher price mean better quality? • Price • Calculate cost per serving • Price/size • Example: 12 pack soda $3.99 • 3.99/12= $.33 • Example: Marshmallows- 9 servings per bag, $1.50 • $1.50/9= $.17

  6. Product comparison- price Product testing part #2

  7. Discussion • How did the prices compare? • Any surprises? • Were the brand names always more expensive? • Did the ingredients vary between brands • Which labels were the most appealing? • How did the appearance differ between brands?

  8. Grocery Shopping Tips • Clean out fridge and do basic inventory • Make meal plans and list based on plan • Follow the list • Do not shop hungry • Shop alone- helpers add to the cart • Look at high and low shelves- more expensive brands are at eye level

  9. Grocery shopping tips continued • Check out the day old bins- meat and produce • Buy fresh fruit and veggies in season • Check newspaper for coupons • Only use coupons for item you normally purchase • Compare brands • Buy in bulk- cheaper • Stock up on items when on sale

  10. Available resources • Coupon booklets in Sunday paper • Online shopping guides • WWW.pinchingyourpennies.com

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