1 / 33

Institutional Effectiveness Assessment Measures

Institutional Effectiveness Assessment Measures. Planning Advisory Council February 10, 2003. Institutional Effectiveness Assessment Measures. Access and opportunity Student retention and completion Transfer Workforce development Student satisfaction Peer college comparisons.

evelyn-savage
Download Presentation

Institutional Effectiveness Assessment Measures

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Institutional Effectiveness Assessment Measures Planning Advisory Council February 10, 2003

  2. Institutional EffectivenessAssessment Measures • Access and opportunity • Student retention and completion • Transfer • Workforce development • Student satisfaction • Peer college comparisons

  3. Annual Full-time Tuition and Fees

  4. Tuition & Fees for 7 Credit HoursMaryland Community Colleges

  5. Annual Unduplicated Headcount

  6. Annual FTE Enrollment

  7. Fall-to-fall RetentionPercent Retained

  8. Fall-to-fall Transfersto Maryland Public Colleges and Universities

  9. Non-returning, Non-gradsSelf-reported Goal Achievement

  10. Median Annual Income ofCareer Program A.A.S. Graduates

  11. Contract Training ClientsSatisfaction with Training

  12. Peer Colleges(Service populations = 133K – 203K)

  13. Change in FTE Enrollment(FY1998 = 100)

  14. 4-year Success Rates(Percent Grad/Transfer/Retained)

  15. Annual Marketing Report Planning Advisory Council February 10, 2003

  16. Goals of FY01-FY02 Marketing Plan • Increase fundable FTE • Increase headcount enrollment • Increase market shares of Carroll County undergraduates attending Maryland colleges and universities • Increase percentage of CCPS high school graduates enrolling at Carroll • Increase CET enrollment and contract clients • Increase public awareness and favorable image of college

  17. Total FTE Enrollment Marketing Plan

  18. First-time Full-time Market Share Marketing Plan

  19. Full-time Market Share Marketing Plan

  20. Part-time Market Share Marketing Plan

  21. Noncredit FTE Enrollment Marketing Plan

  22. Marketing Expenditures in FY2002

  23. Tuition and Fee RevenueSurplus due to Enrollment Growth

  24. Publications & Communications Design Marketing Projects, FY2002-FY2003

  25. Public/Media Relations

  26. Marketing Campaigns in FY2002 • Adult learners (credit and CET) • IT training (credit, CET, I/Tech) • The Better Freshman Year • CET Business Training and Services • Registration prompts/Open Houses • CET Professional/Community Development • Students at other colleges (winter/summer) • Child Development Center • Random House Book Fair

  27. For Each Campaign:

  28. Class schedule mailing to home (80%) Letter/postcard mailing (55%) Cable TV commercial (45%) Imprinted item (40%) Flyer at high school or work location (35%) Newspaper ad (33%) Radio commercial (25%) Telephone directory magnet (25%) High school publication (20%) CCC website (6%) AOL banner ad (4%) Recent Market Research(Average Percent Recall)

  29. Newspapers (94%) Radio (88%) Chamber of Commerce, business publications (79%) School publications (74%) Imprinted giveaways (74%) Television (65%) Billboards (49%) Cinema screens (42%) Bus/taxi displays (25%) Web advertising (18%) Middle schools (13%) Shopping center displays (13%) NCMPR National Survey(Percent Colleges Using Each Media)

  30. Marketing FundamentalsFor FY2004-FY2005 Marketing Plan • Marketing communications will be part of coordinated enrollment management including outreach, recruiting, customer service, programming, and scheduling. • Graphic identity standards will be followed. • A limited number of priority marketing campaigns will be implemented, with 12-18 month duration typically. • Cost-effectiveness assessment will consider quality and quantity of marketing impressions: an “expensive” investment may be cost efficient while an inexpensive product might be worthless. • Marketing is everybody’s job!

  31. RecommendationsFor FY2004-FY2005 Marketing Plan • Implement marketing communications package for credit programs (brochures/posters/postcards/ads) • Expand campaign targeted at part-time adult learners • Target “delayed entry” student market (age 19-22) • Implement marketing plan for Miller Small Business Resource Center (w/in CET Business Training & Serv) • Target Eldersburg-Sykesville for additional emphasis (fastest growing, many new to county, 4-yr competition) • Establish brandmark and 548 blue in marketplace • Create and introduce new, high quality TV ads

  32. Thank you!

More Related