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Media Report Overview: SABC and ETV Advertising Performance 2008

This media report provides a comprehensive overview of the advertising performance of SABC 1, SABC 2, SABC 3, and ETV in 2008. It highlights the total number of spots achieved across various platforms, including television and radio, as well as magazines. The report details reach, average frequency, actual value, and negotiated investments for each medium, showcasing the effectiveness of these channels in reaching a total of over 21 million potential audiences. Key insights from radio coverage during the Rugby World Cup and magazine ad performances are also included.

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Media Report Overview: SABC and ETV Advertising Performance 2008

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  1. MEDIA REPORT BACK - TELEVISION

  2. SABC 1, 2 & 3 - Actual Spots Achieved

  3. SABC 1, 2 & 3 - Actual Spots Achieved

  4. SABC 1, 2 & 3 - Actual Results • Total number of spots: 153 • Total universe: 21 000 000 • Total Reach: 84% • Average Frequency 10.6 • Actual Value: R5 018 000 • Twins negotiated investment: R2 107 500

  5. Etv - Actual Spots Achieved

  6. Etv - Actual Results • Total number of spots: 49 • Total universe: 8 058 000 • Total Reach: 55.7% • Actual Value: R1 049 500 • Twins negotiated investment: R517 000

  7. MEDIA REPORT BACK - RADIO

  8. Rugby World Cup - RSG & Radio 2000 Comprising: -Two spots before each game -Two spots during halftime -Two spots after each game All games including semi finals and Final Total number of spots: 123 Actual Value: R114 120 Twins negotiated investment: R50 000

  9. SABC Radio Flightings Stations: Number of Spots: Lesedi 60 Umhlobo Wenene 65 Lotus 16 Phalaphala 55 Thobela 45 Munghana Lonene 40 SAFM 146 RSG 155 Radio 2000 15 Ligwalagwala 95 Ikwekwezi 60 Ukhozi 95 Total number of spots: 847 Actual Value: R439 680 Twins negotiated investment: R150 000

  10. 94.7 Highveld Stereo • Total number of spots: 30 • Actual Value: R157 128 • Twins negotiated investment: R102 113.20

  11. Jacaranda FM • Total number of spots: 52 • Actual Value: R158 340 • Twins negotiated investment: R101 160

  12. MEDIA REPORT BACK - MAGAZINES

  13. MAGAZINES - Huisgenoot, You & Drum South African Beef features in 24 full colour print ads in You, Huisgenoot and Drum magazines. Total number of readers reached per magazine: Huisgenoot: 2 062 000 YOU: 1 936 000 Drum: 1 562 000 Total readership reached: 5 560 000 Actual Value: R371 760 Twins Negotiated Investment:R309 676

  14. Media Investment Synopsis Spots Actual Value Investment SABC TV 153 R5 018 000 R2 107 500 E-TV 49 R1 049 500 R 517 000 SABC Radio 970 R 553 800 R 200 000 94.7 Highveld 30 R 157 128 R 102 113 Jacaranda 52 R 158 340 R 101 160 Magazines 24 R 371 760 R 309 676 Total 1 278 R7 308 528 R3 337 449 R1 Invested : R2.19 Returned

  15. TELEVISION - 2008

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