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PowerSolutions. Annemarie Dorota Anna Daniel. PRESENTATION FOR HOLLAND AMERICAN LINE BY:. AGENDA. RECESSION.

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annemarie dorota anna daniel

PowerSolutions

Annemarie Dorota Anna Daniel

PRESENTATION FOR HOLLAND AMERICAN LINE BY:

recession
RECESSION

The financial crisiswhichoccured on 2007 isgoing to affectall of the industries and bringthenewstrategies for companiesthat want to succed.

Mainquestionsare WHEN it will endup?

HOW long therecovery will last?

kondriatiev s cycle
KONDRIATIEV’S CYCLE

Information technology

Petrochemicals automobiles

Electrical engineering chemistry

Railway steel

Steam engine cotton

1 cycle

1800

2 cycle

1850

3 cycle

1900

4 cycle

1950

5 cycle

2000

6 cycle

2050?

how long recovery will take
HOW LONG RECOVERY WILL TAKE?

Stock exchange market

annual return 131%

Isitpossible?

how recession is changing consumers behavior
HOW RECESSION IS CHANGINGCONSUMERS’ BEHAVIOR?

Measurements:

  • Consumer ConfidenceIndex
  • Index of Consumer Sentiment
  • Decrease of householdssavings
what creats premium brands products
WHAT CREATS PREMIUM BRANDS PRODUCTS?

Emotionalsentiment

Extra Functions

Technicalamendments

how to survive recession
HOW TO SURVIVE RECESSION?
  • Minimalizecosts
  • Restructureorganization
  • Drop not profitable products
  • Invest instaffwhich will generatebiggervolume of sale
  • Perceiverecession as an opportunity to createadvanteges
tourism
TOURISM
  • one of the most resilient and dynamic economic sector
  • growing contribution to GDP, in some cases over 10%
  • crucial role in the creation of employment

Source: WorldTourismOrganization

tourism worldwide 2020
TOURISM WORLDWIDE 2020

Source: WorldTourismOrganization

tourism worldwide 20201
TOURISM WORLDWIDE 2020

Source: WorldTourismOrganization

cruise industry
CRUISE INDUSTRY

2015

2006

annual growth 6%

europe cruise industry
EUROPE CRUISE INDUSTRY

Source: G.P. Wild (International) Limited and Business Research & Economic Advisors

europe cruise industry1
EUROPE CRUISE INDUSTRY
  • „Europe lookstoday as the American market looked 15 years ago interms of cruiseinterests and potential”

Robert Sharak

The Cruise Line International Association

europe cruise industry2
EUROPE CRUISE INDUSTRY
  • Theworld leader inbuildingcruiseships
  • Largeproportion of its population liverelatively close to the sea.
  • directcruisetourismexpenditures estimatedgrow to €12.7 billion by 2010
europe germany
EUROPE – Germany
  • Decreasingunemploymentrateduringcrisis
  • almost52% of populationisconfidentthathasnecessary financial resources
  • More than56%duringholidaysspendmoney for shopping and beatytreatment
  • 46% whendeciding on a holidayconsidervalue for money
europe germany1
EUROPE – Germany
  • Environmentallyfriendly

The Blue Angel (Blauer Engel) a German certification for products and services that have environmentally friendlyaspects.

europe germany2
EUROPE - Germany

Hamburg Cruise Center

  • 30 million euro mega-shipberth
  • Accommodatingshipsover300 metres
  • In 2009 Hamburg expects140,000 passengers on 90 calls
social networking
SOCIAL NETWORKING
  • Facebook
  • Second Life
  • LonelyPlanet
  • Newsletters
  • Surveysin Internet
green situation
GREEN situation

According to BluewaterNetwork duringone weeka large cruise ship generates:

  • 210,000gallons of human sewage,
  • 1 000 000gallons of grey water,
  • 25,000 gallons ofoily bilge water,

up to 11,550 gallons ofsewage sludge

  • more than 130 gallonsof hazardous waste, much of which isdumpedintothe ocean.
green regulations
GREEN REGULATIONS

Clean Cruise Ship Act of 2008

  • to achieve a substantial reductionin water-based pollution in the US.
  • prohibit the discharge of sewage,grey water and oily bilge water within 12nautical miles of the coast.

MARPOL Annex VI

  • reduction in sulphur oxide (SOx) emissions from ships
  • reductions in nitrogen oxide (NOx) emissions from marine engines
cost of disobeying the regulations
COST OF DISOBEYING THE REGULATIONS
  • Carnival had to pay 18 million fine for illegal discharges in 2002
slide24

MAIN PROBLEMS TO FACE

  • Pricing: Trading down
  • Oblozenie 100 %
financials of eoseas
FINANCIALS OF EOSEAS
  • 2 330 millions net incomein 2008
  • Growth inrevenues of 16 % for thetickets
  • Theonly company intheworldthatisincludedinbothS&P 500 and FTSE 100 index

214,5 millions $ per solar energy ship

( 30%morethannormalship)

Can HAL affordit?

advertising tools1
ADVERTISING TOOLS

Reality Show TV

benefits
BENEFITS
  • Lowcost of usingdatabasefromsocialnetworking
  • Reducing fix costs by spending 50 % less on fuel
  • Less oil pricesdependence
  • Fine avoiding from crossing the regulations
  • First moveradvantage
  • Creating new product category and trading up
  • Maintainingpremiumbrand

887 000

slide33

ThankYou for Your time.

Question session

europe
EUROPE

European Cruise Council

  • Representing the leading cruise companies operating in Europe
  • to promote the interests of cruise operators with the EU Institutions in all matters of shipping policy and ship operations.
  • to promote cruising by the European public and encourage expansion of the European cruise market.

European Cruise Academy

  • planning, preparing and realizing Bachelor and Master Programmes for the cruise-ship industry. It is located in Rostock, Germany.
europe1
EUROPE

The yards in Finland, France, Germany and Italy are the most importantsuppliers to the market and currently have collectively thefollowing shares of the world total of new orders due for completionfrom2007 to 2010:

• 94% by number;

• 99% by tonnage;

• 99% by capacity; and

• 99% by investment.

first mover advantages
First moveradvantages:
  • Scarce resources can be preempted, e.g. occupation of prime retail locations
  • The ability to register patents and trademarks that will protect the first entrant from future competition.
  • Changing the economics of the market in a way that second entrants will not have an economic justification to enter. This can cause total failure for second-movers who go to large expenses to capture a limited market.
  • Early profits can be re-invested in improving the resource base.
  • Reputation will likely have the advantages that come from suppliers, distributors and customers who are familiar with and loyal to their products. Second-movers tend to suffer inherently from being labeled "copy cats" and their product reputation may be unfairly questioned by the general public.
  • Technologicalleadership
  • Preemption of scarceassets
  • Switchingcosts
how recession is changing consumers behavior1
HOW RECESSION IS CHANGINGCONSUMERS’ BEHAVIOR?
  • CCI
  • MONETARY POLICY
  • FED isdetermininginterestratechanges
  • FISCAL POLICY
  • e.g. taxrebate
  • CCI affectsstock market prices
how recession is changing consumers behavior2
HOW RECESSION IS CHANGINGCONSUMERS’ BEHAVIOR?

ICS

  • DollarValuation
  • Interests of Bonds
  • Stock market price
recession in different countries
Recessionindifferentcountries

USA

Germany and Japan

Hungary

Poland

slide58

MEDIA

Internet

  • The cheapest medium
  • The fastest in implementation
  • The most frequently used
  • Global medium
  • According to Directorate General Enterprise and Industry 38% of European uses to find holiday
technical information

Technicalinformation

   Length: 305

   Breadth: 60

   Propulsion: 20,000 MW - 12,440 sq meters of sail area - 5 masts

   Passenger cabins: 1,403

   Passenger capacity: 3,311

   Gross tonnage: 105,000

eoseas advantages

EOSEAS ADVANTAGES

- Using alternative energies for propulsion, thanks to sails mounted up on 5 masts covering 12.440 m² surface- Using natural gas for operating a new generation of generators feeding the ship electrically and supplying for heating and cooling.- Solar panels for feeding the ship electrically and a double skin acting as a natural air conditioning system- Using the energy recovered from the waste treatment- Water recycling- Optimization of hydrodynamics characteristics thanks to an air cushion under the main hull. - Innovative propulsion system- Limitation of air emissions- Recovery of raining waters down from the upper decks

hal present in europe
HAL PRESENT IN EUROPE
  • UK – P&O
  • Spain – Ibero