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Integrated Online Approach Webinar for IFEA Members

Join the webinar to learn about the state of the internet in 2010 and advanced online strategies. Discover the mistakes the pros make and how to improve your site's performance. Stay updated on the latest trends and tactics.

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Integrated Online Approach Webinar for IFEA Members

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  1. 6.24.2010 The Integrated Online ApproachPart IIA Webinar for IFEA Members

  2. Overview • State of the Internet 2010 ½ • Defining Online Success • It’s How Your Site Isn’t Working • Advanced Online Strategies • Mistakes the Pros Make

  3. State of the Internet 2010 ½ • Bing Is Taking Over Yahoo Search- Paid and Organic • Ways that Bing differs from Google • - Anchor text • More page content • Paid Search will improve • Start ranking on Bing now!

  4. State of the Internet 2010 ½ 2) Page Load Times Affect Ranking • How to check: • - Webmaster tools • - Firebug • - Firefox Tools 3) Asynchronous Google Analytics • Speeds up page load times • Does not effect past reports • More accurate

  5. State of the Internet 2010 ½ Three miles 4) June 8th Google launched Caffeine • Much faster • Moving into real time • Some linking strategies affected • Social results You search the index not the net.

  6. State of the Internet 2010 ½ 5) Flash is in Trouble! • iProblems • -The premier Multimedia platform, used in site navigations, videos, games, etc. has been blocked from iPad and the iPhone. • HTML 5 Primary Competitor

  7. Primary- Conversions - Phone calls, submitted forms, newsletter, volunteer signups, tickets Level 2- Community - Posts, links, comments, ugc Level 3- User Statistics - Reading content, page views, sponsor ad CTR’s, staying on the site Defining Online Success

  8. How Your Site Isn’t Working Your website Your audience or

  9. How Your Site Isn’t Working • Bad User Statistics • - TOS, Bounce, Pages/visits • Wrong Content Being Viewed • Not Technically Compliant • - On site links broken, slow load times, malware/hacked, bad SEO, suspicious links • Poorly Indexed • - Incomplete, wrong keywords, rarely spidered Your website

  10. How Your Site Isn’t Working • Out of the Target Area • Wrong Demographics • Using Non Relevant Keywords Your audience

  11. Tactically Using PPC (as a means not an end) - Select only your primary target area - Buy keywords that you know are relevant Test Your Site with the Right Audience

  12. Advanced PPC

  13. Advanced PPC

  14. Fixing Your Site • A/B Testing

  15. Multivariate Testing

  16. Social Media in Half Measures - Not a campaign, it’s a commitment Finished Websites - …are finished Content Errors - Non-unique, duplicate, lacking No Calls to Action Same SEO Across the Site 5 Very Common Online Marketing Errors

  17. 1) Maintain unique fresh content on your site to engage visitors 2) Track user behavior/conversions 3) Test, Test, Test 3 Things That All Online Marketers Agree On

  18. Benchmarks for Event Websites USA, 2009 Average Bounce Rate: 50.78% Average Time On Site (TOS) 1:59 Pages Viewed Per Visit 2.94 Where Are You?

  19. Stay In Touch! Bruce Lupin, CEO bruce@edgeworksgroup.com 866-888-7313 x703 Doug Rasch, Director Online Marketing doug@edgeworksgroup.com 866-888-7313 x 709

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