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How Does Mobile Technology Add Value in Alumni Relations?

How Does Mobile Technology Add Value in Alumni Relations?. Anne Cushing (@ anne_cushing ) Andrew Gossen (@ agossen ) Brent Grinna (@ brentgrinna ) Steve Rittler (@ scrittler ). Approx. 5.3 billion mobile subscribers worldwide (77% or world’s population)

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How Does Mobile Technology Add Value in Alumni Relations?

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  1. How Does Mobile Technology Add Value in Alumni Relations? Anne Cushing (@anne_cushing) Andrew Gossen (@agossen) Brent Grinna (@brentgrinna) Steve Rittler (@scrittler)

  2. Approx. 5.3 billion mobile subscribers worldwide (77% or world’s population) • Smartphone sales increased 74% from 2009 to 2010 and now comprise 22% of all handsets sold. Projected increase of at least 60% in 2011. • Multiple studies suggest that mobile web access will overtake desktop web access by 2015. • Increasing # of mobile-only web users (25% in US) • 90% of users in US/Western Europe have Internet-ready phone, incl. at least 50% with HTML browsers. • Increasing access to 3G/4G networks; increasing access to unlimited data plans

  3. Garnet Research Top 10 ways consumers will use mobile in 2012 • Money transfer • Location-based services (96 million in 2009 => 526 million + in 2012) • Mobile search • Mobile browsing 6 Mobile payment

  4. Mobile apps • IDC projects 76.9 billion downloads of mobile apps in 2014, worth $35 billion • ABI research suggests demand on app stores will peak in 2013 as mobile web browsers close gap on native app functionality and more popular apps start being preloaded on handsets • On average US feature-phone users have 10 apps on board and smartphone users have 22 apps (of which iPhone users have the most with 37).

  5. Mobile and money • GIA: MFS userbase of 1.1 billion by 2015 • Portio Research: almost 10% of mobile users will be using handsets to make payments by 2014. • More than 1 in 10 mobile users will use m-ticketing in 2014. • NFC is coming (tap-and-go payments) • 1 in 5 smartphones will have NFC functionality by 2014 • NFC expected to account for 33% of mobile transactions by 2014

  6. Want lots and lots of stats about mobile? • http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

  7. Alumni Relations is all about interactions. So is the world of mobile technology.

  8. Extending to Alumni Relations • Head down in phone != disengaged! • Mesh the physical with the virtual for mutual benefit • This does not mean throwing actual birds at buildings • Geek fantasy • or • practical tool for • Alumni Relations?

  9. A matter of scale… Labyrinth game -- Controlled by tilting a tablet. Way more fun than turning those little knobs.

  10. It's not just a phone…it's an oracle. • The 3 big questions: • Where am I? • What is nearby? • Where is everybody else? • (echoes of every alumni event ever?) Accelerometer Camera Compass GPS Microphone NFC USB

  11. Cameras • Quality of mobile camera hardware is always improving • Everyone becomes an event photographer • A multitude of perspectives on the same moment • A proactive AR organization will enlist the masses • Aggregation, tagging, sharing, broadcast • Will we see the same movement with video? Accelerometer Camera Compass GPS Microphone NFC USB

  12. Cameras Social Photography (a widely distributed photo booth) • TV Screens in venue • Facebook • Website/live stream • Twitter?

  13. Compass + GPS = • Combine a compass with GPS… • Where you are • Which direction you're facing • How to get to the "next" place • Campus tours, reunion and orientation – all easily transformed Accelerometer Camera Compass GPS Microphone NFC USB Cornell Compass, v1

  14. Device-Device Interactions • NFC : Near Field Communications • Mobile transactions • Event payments, on-site giving? • Data exchange • Huge potential here for career networking events • Other uses outside AR include • Vending machines • Building access Accelerometer Camera Compass GPS Microphone NFC USB

  15. General Thoughts • What does your alumni office have access to that nobody else does? • Always have a hook • Apps for the sake of apps are a waste of resources • Echoing news feeds is not engagement • Event integration seems to work well • Access to these features is getting easier too • Browser hooks reduce the need to "go native" • Cost goes down, down, down…so be creative! General Thoughts

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