coca cola n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Coca-Cola PowerPoint Presentation
Download Presentation
Coca-Cola

Loading in 2 Seconds...

play fullscreen
1 / 1

Coca-Cola - PowerPoint PPT Presentation


  • 128 Views
  • Uploaded on

Coca-Cola. Campaign: Summmmahhhhh!! Agency: Ikon Year: 2011 Source: APN Outdoor Objective: To measure the campaign recall by format across multiple demographics Audience: Total People Strategy: Showcase Maxibus, Maxitram & Interiors Results: This campaign resonated strongly with:

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Coca-Cola' - etta


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
coca cola
Coca-Cola

Campaign: Summmmahhhhh!!

Agency: Ikon

Year: 2011

Source: APN Outdoor

Objective: To measure the campaign recall by format across multiple demographics

Audience: Total People

Strategy: Showcase Maxibus, Maxitram & Interiors

Results:

This campaign resonated strongly with:

  • People 18 – 24 52%
  • CBD Worker 42%
  • Medium income earner 42%
  • High income earner ($76k – $100k) 40%

Most effective format – Maxi tram 29%