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Strategic Management Group Project Topic: Hoe Hin Pak Fah Yeow

Strategic Management Group Project Topic: Hoe Hin Pak Fah Yeow. Group member: Huen Pui Wan 201023020E Lam Ni Na 201023021E Leung Yuk Ting 201023022E Wong Kwok Chung 201023024E. Lau Chi Wa 201023028E Lam Ming Kwong 201023031E

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Strategic Management Group Project Topic: Hoe Hin Pak Fah Yeow

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  1. Strategic Management Group ProjectTopic: Hoe Hin Pak FahYeow Group member: HuenPui Wan 201023020E Lam Ni Na 201023021E Leung Yuk Ting 201023022E Wong Kwok Chung 201023024E Lau Chi Wa 201023028E Lam Ming Kwong 201023031E Lau Wing Sum 201026013E

  2. Introduction of Pak FahYeow • set up by Mr. GanGeok Eng for 80 years since 1927 in Singapore • developed the medicated oil of White Flower Embrocation • used to be a merchant operating confectionary, bakery and provision stores • initially developed for private use • decided to produce it on a commercial basis and offer for general sale • decided to enter into the Hong Kong market in 1951

  3. Introduction of Pak FahYeow(Con’t) • has been passing its management to the new generation • providing appropriate professional accounting experience and expertise • made a lot of changes in the product and the innovation promotion • aim at reinforcing the “Hoe Hin” brand by focusing on different marketing initiatives

  4. Mission to Society • active in community services by sponsoring activities • maintained the tradition of donating White Flower Embrocation to charitable and social organisations

  5. Conclusion • the effort of the company to change the image, from product to promotion, in order to capture more target market • how the new generation of the company responding to the need of the environment • has an innovation in developing product and promotion • not have the complete plan in the process of developing product • has innovation of thinking and enlightening management style to keep its old staff loyalty and listen to both sides of opinions

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