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Sustainable Consumption: time for action. Ms PREMILA KUMAR Chief Executive Officer CONSUMER COUNCIL OF FIJI. Consumers International World Congress 2011 4 May 2011, Hong Kong Convention & Exhibition Centre, HONG KONG. Presentation.

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slide1

Sustainable Consumption: time for action

Ms PREMILA KUMAR

Chief Executive Officer

CONSUMER COUNCIL OF FIJI

Consumers International World Congress 2011

4 May 2011, Hong Kong Convention & Exhibition Centre, HONG KONG

presentation
Presentation
  • Features of SCP that is important to Fiji being an island nation
  • What is Consumer Council doing to encourage SCP in Fiji
  • Will SCP continue being an issue in the Asia Pacific region?
  • SCP Concept is a challenge in it self.
slide3

Features of Sustainable Consumption & Production (SCP)

  • satisfying basic human needs (not the desire for ‘wants’ and luxuries);
  • economic and social progress but within the Earth’s carrying capacity
  • minimising resource use, waste and pollution;
  • taking a life-cycle perspective in consumer decision-making;
  • acting with concern for future generations.
features of scp that is important to fiji being an island nation
Features of SCP that is important to Fiji being an island nation ?
  • Fiji needs economic growth (1.3%), social progress (31% living below poverty line) and environmental protection from .
  • Climate Change is the biggest threat for Fiji.Annual Emission of Carbon dioxide in Fiji is less than 0.1%

Three biggest impact of climate change:

    • Damage to infrastructure
    • Food / water Security
    • Relocation of villages
slide6

Water storage facility at Viwa Island where the only source of water is rain water.

Water storage facility at Viwa Island where the only source of water is rain water.

Water storage facility at Viwa Island where the only source of water is rain water.

Naicabecabe Village, Moturiki Island, Fiji – at low tide

Viwa Island: only source of water is rain water

Village at low tide

is scp an issue for my organisation
Is SCP an issue for my organisation?
  • SCP – is recognised in the Council’s Strategic Plan
  • SCP promoted at two levels to change consumer behaviour:
    • CONSUMERS (information and awareness)
    • GOVERNMENT (Behavioural change through policy intervention)
slide8

INFORMATION & AWARENESS

INITIATIVE

What is 1 Degree?

How many of us know enough about climate change to start making a real difference to the fate of our planet? It was this that spurred The Fiji Times - the biggest newspaper in the South Pacific Island region - to throw its resources behind the 1 Degree initiative

Goal is to help empower individuals, our staff, families, and communities to take charge of the climate change issue – and by doing so, change our collective future.

One wash

A dishwasher can use up to 35 litres of water per load

slide9

INFORMATION & AWARENESS

Switch to Energy Efficient Bulbs

Change your Energy Consumption Habits

Call for ban on light bulbs

Friday, June 20, 2008

The Consumer Council of Fiji is calling on the interim Government to place a ban on future use of incandescent light bulbs in Fiji.

government policy intervention
Government (Policy Intervention)

Submission to the National Budget Consultative Process

  • In 2007/2008/2009 budget:
    • ban the sale of incandescent light bulbs.
    • Second Hand vehicles (age to be imposed and duty on fuel efficient vehicle to be reduced)
result
RESULT
  • 2010 National Budget
  • Fiscal duty on 1500 CC new vehicle was reduced from 32% to 15%. 
  • The age limit for used & reconditioned motor vehicles imports reduced from 8 to 5 years.

2009 National Budget

Fiscal Duty of incandescent light Bulbs increased from 5% to 32%

will scp continue being an issue in the asia pacific region
Will SCP continue being an issue in the Asia Pacific region?
  • Home to more than half of the global population ie 3.9 billion people. (UNESCAP)
  • Asia’s middle class has increased rapidly in size and purchasing power.
  • Asia Pacific Region has already exceeded the earth’s carrying capacity by 70%.

WWF 2005: The Ecological Footprint and Natural Wealth.

  • Fast growing economy. Of the top 5 global economies three economies: China, India, and Japan are in Asia (ADB Report)
slide14

578 million hungry people in Asia and the Pacific

925 million hungry people in the world 2010

slide15

Challenges to SCP

  • SCP: A complex and contested Concept
  • Means different Things?
  • What are basic needs?
  • Should they reflect the needs of citizen in the Rich industrialised nation or from Tuvalu?
  • How far the living standards of rich nations have to be readjusted to achieve SCP?
  • Different answers to these questions produce conflicting interpretations of SCP.
challenges to scp
Challenges to SCP
  • SCP promises something for everyone.
  • Universal appeal is enhanced by the apparent ideological neutrality of SCP.
  • SCP does not mean consume less but consume smarter.
  • It offers no clear vision of an end state.
  • No set of political or economic arrangements
  • No global targets with timeline to achieve
challenges to scp1
Challenges to SCP
  • Mistrust: There is little point in one state changing its behaviour without the assurance that others will do too.
challenges to scp2
Challenges to SCP
  • People are constantly told to consume more
    • Global Financial Crises – Stimulus package
    • Research on consumer behaviour for marketing purpose
    • Advertising and Promotions

to encourage consumption run in billions

challenges to scp3
Challenges to SCP
  • Lack of enabling environment for consumers to choose and lead sustainable lifestyle
    • Eco-products are expensive as compared to other similar products
    • too many logos and controversial claims