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Goals, Objectives and Vision: Knowledge and Awareness of the Montana Travel Industry

Goals, Objectives and Vision: Knowledge and Awareness of the Montana Travel Industry

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Goals, Objectives and Vision: Knowledge and Awareness of the Montana Travel Industry

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  1. Goals, Objectives and Vision:Knowledge and Awareness of the Montana Travel Industry Thale Dillon, Economic Research Associate Institute for Tourism and Recreation Research The University of Montana

  2. Outline • Background • Comparison 2000 vs. 2001 • Video Clips • What’s the problem and why should we care? • What are we currently doing? • What should we be doing? • Questions

  3. Background: Contradictory responses to survey questions lead us to believe that Montana residents lack basic knowledge of the travel industry.

  4. Question How much do Montana residents know about the travel industry in the state, and how much do they know about its impact on economic, social and environmental conditions?

  5. Awareness Questions • General information about the travel industry in Montana.

  6. How well do you feel you have been informed about the travel industry in MT?

  7. Awareness Questions • General information about the travel industry in Montana. • Influence on Montana’s economic conditions.

  8. How much info have you been exposed to about the travel industry’s influence on Montana’s economic conditions?

  9. Awareness Questions • General information about the travel industry in Montana. • Influence on Montana’s economic conditions. • Influence on Montana’s social conditions (quality of life).

  10. How much info have you been exposed to about the travel industry’s influence on quality of life in Montana?

  11. Awareness Questions • General information about the travel industry in Montana. • Influence on Montana’s economic conditions. • Influence on Montana’s social conditions (quality of life). • Influence on Montana’s environmental conditions.

  12. How much info have you been exposed to about the travel industry’s influence on Montana’s environmental conditions?

  13. Audio-Visual Relief

  14. So what’s the problem? • All industries need support from the communities where they operate in order to succeed.

  15. So what’s the problem? • All industries need support from the communities where they operate in order to succeed. • Not always an obvious answer to the question: “What’s in it for me?”

  16. So what’s the solution? • Addressing all the issues: • Quality of Life

  17. So what’s the solution? • Addressing all the issues: • Quality of Life • Environmental Concerns

  18. So what’s the solution? • Addressing all the issues: • Quality of Life • Environmental Concerns • Current education/awareness efforts

  19. So what’s the solution? • Addressing all the issues: • Quality of Life • Environmental Concerns • Current education/awareness efforts • Suggested efforts

  20. Resources Exploring Tourism Development: Resident Attitudes in Montana 2002. (forthcoming) An Economic Review of the Travel Industry in Montana: 2002 Edition. (forthcoming) Nonresident Summer Visitor Profile: A Study of Summer Visitors to Montana. (Research Report 2002-5) Employment and Wages: The Travel Industry in Montana. (Technical Report 2000-1) Nonresident Travel in Montana: Putting the Numbers into Context. (Technical Completion Report 98-2) All our publications can be downloaded at no charge from our website: www.forestry.umt.edu/itrr

  21. Thank You! www.forestry.umt.edu/itrr