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Media Product Evaluation: Use, Development, and Challenge of Conventions

This evaluation examines how the media product utilizes, develops, and challenges forms and conventions. It also analyzes representation of social groups and target audience, distribution methods, technological skills, and the progression from the preliminary task to the full product.

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Media Product Evaluation: Use, Development, and Challenge of Conventions

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  1. AS Media What to expect

  2. AS G321: Evaluation In the evaluation the following questions must be answered: • In what ways does your media product use, develop or challenge forms and conventions of real media products? • How does your media product represent particular social groups? • What kind of media institution might distribute your media product and why? • Who would be the audience for your media product? • How did you attract/address your audience? • What have you learnt about technologies from the process of constructing this product? • Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

  3. In what ways does your media product use, develop or challenge forms and conventions of real media products? Which conventions did you folllow and why? Did you challenge any conventions and why? Were you successful? Front Cover Contents DPS • Large mid-shot image Columns Main image • Left-hand side third Images varied font • Cover Lines Captions Page Numbers • Puff/Plug Colour scheme • Date, price , barcode editor’s letter • Features text boxes • Promotions • Masthead • Colour scheme • Unique selling point

  4. 2. How does your media product represent particular social groups? Which social group? Gender, social status, age, interests How have you represented that group, through: • Image • Colour • Features • article Show your images and annotate them.

  5. 3. What kind of media institution might distribute your media product and why? IPC-http://www.ipcmedia.com/ Bauer- http://www.bauermedia.co.uk/ What is that institution known for? Look up their website, history, What would your distribution method be? Shops, online? How would your institution help you to target your audience?

  6. 5. Who would be the audience for your media product? Who was your target audience and how did you reach that decision ?(refer to research) Did your audience change throughout the process? If so, why? Did you find it easy/difficult to aim towards this target audience? Is your choice also based on personal influence? Create a facebook profile for a typical member of your target audience

  7. 5. How did you attract/address your audience? • Images • Colour scheme • Features • Manipulations • Style • Article • Promotions • Price • Genre

  8. 6. What have you learnt about technologies from the process of constructing this product? - Which software did you use? Adobe Photoshop, Indesign, Illustrator, Internet Web 2.0 • What did the software enable you to do? Collaborative software • Give specific examples (images) • Why was it necessary to manipulate images? • What else did you manipulate? • Other technology- websites: slideshare, wordpress, prezi, youtube,

  9. 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? • Show examples • Explain the progress you feel you have made in terms of software skills, planning, design • What are differences between your preliminary task and your coursework construction?

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