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A multi-platform opportunity to target the Twin Cities ’ vibrant 50+ audience

A multi-platform opportunity to target the Twin Cities ’ vibrant 50+ audience. Next Avenue Where grown-ups keep growing. Next Avenue is a major new PBS system website and a service of tpt designed to reach the booming 50+ population as they plan for and literally define a new life stage.

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A multi-platform opportunity to target the Twin Cities ’ vibrant 50+ audience

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  1. A multi-platform opportunity to target the Twin Cities’ vibrant 50+ audience

  2. Next Avenue Where grown-ups keep growing Next Avenueis amajor new PBS system website and a service of tpt designed to reach the booming 50+ population as they plan for and literally define a new life stage. Provides in-depth information and fresh perspectives for people planning for and living their healthiest, most financially secure and engaged life post age 50 Focuses on what people experience differently because of their stage in life – health, finances, caregiving, work and leisure Connects the dots by looking at life holistically and showing how issues are interconnected Localizes via tpt events, programming and communications, providing multi-platform touch points

  3. Targeting the 50+ community we’re calling Adult Part 2 • Somewhere between young adulthood and “old-old” adulthood, the 50+ Baby Boomer audience we’re callingAdult Part 2 represent a large and under-served consumer market with extreme buying power: • Baby Boomers currently hold 75% of the nation’s wealth • Boomers represent $3 trillion in buyer power [1] • Less than 5% of ad dollars are targeted to Adults 35-64 Next Avenue invites local engagement with tpt’s valuable 50+ audience. The Local Hub section connects readers with resources in their local market. • [1] SOURCE: Nielsen 2009 Study

  4. tpt and PBS deliver a large, loyal Adult Part 2 audience • tpt is better positioned than any other media to help you establish brand value and positive perception with these Adult Part 2 Boomers: • PBS stations reach 57% of America’s 50+ audience in an average month [2] • Nearly 870,000 adults watch tpt prime- time standards and specials each week such as Antiques Roadshow, NOVA, American Experience, Masterpiece, Independent Lens, and Nature [3] • Over half of tpt’s primetime viewers are 50+ [4] • 74% of new on-air public television members and 55% of ongoing public television donors are Adults aged 45+ [5] Boomers Value Public Television and tpt [2] SOURCE: Oct 2011 Nielsen NTI [3] SOURCE: Media Audit, 2012 [4] SOURCE: Nielsen Media Research [5] SOURCE: PBS Retained & New Member Study 2007

  5. tpt and PBS deliver a large, loyal Adult Part 2 audience Association as an Industry Leader and Community Resource 57% of PBS viewers agree that PBS sponsors are industry leaders [5] Quality Associates with Quality… 73% of PBS viewers believe that PBS sets the standards of quality for television [5] 68% of viewers feel that companies that support PBS have a commitment to quality and excellence [5] 85% of Americans say they have a more positive image of a company when it supports a cause they care about and Boomers are public televisions’ greatest supporters [4] …that Builds Customer Relationships PBS viewers are educated, culturally passionate, active, influential and affluent 66% of PBS viewers choose to do business with a company that sponsors PBS [5] Boomers Value Public Television and tpt [4] SOURCE: PBS Retained & New Member Study 2007 [5] SOURCE: 2006 PBS Sponsorship Awareness Study, Harris Interactive

  6. tpt’sNext Avenue offers businesses and organizations a multiplatform combination of television, on-line, print and in-person events combined to create the Next Avenue Experience. A series of Next Avenue themed events allows sponsors to network directly with the audience and cater messages in a high interest environment to develop relationships and gain awareness with the 50+ Boomer audience. Next Avenue and tpt offer High Touch Opportunities LIVING & LEARNING (JANUARY – FEBRUARY) Focus: Travel CAREGIVING(MARCH – APRIL) Focus: Caring for the Caregiver (tentative) WORK & PURPOSE (MAY - JUNE) Focus: Encore careers and civic engagement MONEY & SECURITY (JULY – AUGUST) Focus to be determined; Outreach activity HEALTH & WELL-BEING (SEPTEMBER – NOVEMBER) Focus to be determined

  7. Sponsorship of the Next Avenue ExperienceAvailable to six partners Annual Investment: $30,000

  8. In Summary Reach and engage with tpt's exceptional 50+ audience by showcasing your company in this unique multi-platform opportunity. Thanks for walking with us downNext Avenue.

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