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Information for Publishers

Information for Publishers

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Information for Publishers

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  1. Information for Publishers

  2. What is TRAFFIQ? TRAFFIQ is the industry’s leading digital media planning, buying and management platform. Built around a premium display buying marketplace of over 2,600 publishers accounting for over 50,000 domains, TRAFFIQ has developed a comprehensive set of web-based tools enabling efficiency and scale for all of your digital media needs. “TRAFFIQ puts media buyers in direct contact with publishers, and allows them to negotiate their own purchases. New opportunities abound for all, culminating in a centralized platform that offers billing, reporting, and free ad serving for its advertising clients.” – Tessa Wegert, ClickZ.com

  3. Extend your Sales Reach With TRAFFIQ, publishers significantly extend their sales reach and maximize both yield and eCPM. Via our marketplace and intelligent packaging solutions, TRAFFIQ connects publishers to thousands of agencies and advertisers looking for new opportunities and audiences. Respond to RFPs negotiate directly with advertisers, and serve ads across display, email, video and mobile all through TRAFFIQ’s intuitive platform. With over 800 agencies and direct advertisers using TRAFFIQ, we offer a unique, unduplicated sales channel. TRAFFIQ’s storefront management suite makes it easy to build smart inventory packages, interact with new advertisers, close deals and manage campaigns.

  4. Easily Market and Sell your Inventory Via the TRAFFIQ platform, publishers can introduce themselves to new agencies, market their audience & inventory, develop customized packageswith ease, and transact with agencies at scale. Publishers negotiate directly with the advertisers and only accept offers once all deal points are agreed upon. • Maintain price control • Eliminate cannibalization • Increase sell-through • Scale your direct selling capabilities without hiring additional sales staff Cost savings + increased revenue = a new way to sell Creating a storefront is quick, easy, and a powerful tool to help you market your inventory to new agencies & advertisers.

  5. Manage Your Revenue TRAFFIQ platform provides an easy to manage interface and simplifies your media sales process. Within the TRAFFIQ platform you will: • View matching RFPs • Submit offers and negotiate deal terms • Receive and deploy ad tags easily • Manage all current and future campaigns • View real-time financial reporting With real-time updates on negotiations, offers, and in-flight campaigns, TRAFFIQ is a simple solution for all of your sales needs. TRAFFIQ’s financial reporting module gives publishers line-item level reporting on what has run, pending orders, and deals being negotiated.

  6. Who sells in TRAFFIQ? Over 1,800 of the world’s leading sites have partnered with TRAFFIQ. Thousands of networks, portals, local media sites, and mid-tail vertical sites sell premium inventory in the TRAFFIQ marketplace. Sellers have realized an average CPM of $4.50. Sellers have an average contracted CPC of $1.15.

  7. Testimonials. Acclaimed by industry leaders around the globe. “TRAFFIQ provides advertisers with well-priced direct access to target audiences through midsize and large publishers…it allows advertisers to cherry pick the sites on which their ads will appear.”  Forrester Research “TRAFFIQ has made our great interactive media team even better; their extensive media research tools and one-stop RFP process is second to none.” Andy Lynch AdStrategies “TRAFFIQ is the most elegant media planning tool I've come across in my time. It needs to be experienced to be appreciated fully.”  Kent Kirschner, CEO The Media Maquiladora “As advertising alternatives continue to consolidate and converge, systems like TRAFFIQ’s will be needed to help advertisers manage an increasingly complex buying process.” Tom Iler Former SVP and CIO AOL Platform A

  8. Alysson TeCarr Director, Publisher Development atecarr@traffiq.com 646-254-6571