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MAST For Publishers Overview

MAST For Publishers Overview. January, 2010. mOcean Value Proposition. Solutions mOcean solutions span the mobile marketing ecosystem - we understand all the pain points Team Industry experts working to maximize mobile publisher revenue and mobile advertiser ROI Approach

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MAST For Publishers Overview

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  1. MAST For Publishers Overview January, 2010

  2. mOcean Value Proposition • Solutions • mOcean solutions span the mobile marketing ecosystem - we understand all the pain points • Team • Industry experts working to maximize mobile publisher revenue and mobile advertiser ROI • Approach • Simplifying mobile advertising

  3. Overview MAST for Publishers • Streamlined toolset designed for mobile • Simplifies the complex nature of mobile campaign management and yield optimization • Sell more; traffic less • Simplified campaign management workflow • Internal ad sales inventory trafficking • Inventory optimization over all 3rd party ad networks • Real-time reporting capabilities • Permission-based user access

  4. White Label Solution • Simplified workflow and user interfaces ensure ease-of-use and management • Customizable user interface • Sell your media/inventory under your own brand

  5. Flexible Permission-Setting • Tiered permissions for distributed management across work groups • Flexible trafficking options for both internal and self-serve campaigns

  6. Simplified Campaign Management Workflow • Detailed targeting capabilities ensure the message is delivered to the right audience • Track campaign status with in-flight campaign adjustment when necessary • Less time is spent in campaign management; more time is spent selling

  7. Advertiser Self-Serve • Allows for advertiser discovery through Self-Serve portal • Secure billing gateway, supports Paypal and accepts all major credit cards • Landing page creation wizard, ensures advertisers can launch campaigns quickly and efficiently • Built-in publisher approval process

  8. Mobile Ad Feed Aggregator • Enables yield maximization over all inventory • Integration with all major third party mobile ad networks • Manual control or auto-optomization based on eCPM, CTR, and fill rate. • Can optimize over network, site, or zone

  9. Real-Time Reporting • Customizable dashboard, user-defined quick reports • Up-to-the minute stats that allow for campaign-level drill down • Allows for in-flight campaign adjustment when necessary • Controlled advertiser access for reduced account management

  10. Inventory Forecasting • Forecast available daily inventory by site, country, carrier and handset • Review booked campaigns for specified inventory • Create ghost campaign to estimate cost and delivery

  11. Analytics • Multi-dimension analytics for drill-down details • Analyze performance and gain insight into your campaigns and inventory to maximize ROI and yield • Leverage real-time data to improve performance and maximize ad-revenue on the fly

  12. Technical Infrastructure • Full LB/HA/dual redundant cluster • SAS70 certified datacenter • 99.99% network uptime • Multi-terabyte, disk-based arrays for fully-automated data backup & recovery • Gigabit routing speeds

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