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Inside Shale Weekly. Heard Each Tuesday 9:06am – 10:00am Video Replay at Inside Shale.com. How did we find out about the industry?. We got a tour of a Morgantown drilling site. Mike John from Northeast natural energy met with our entire news staff to explain the process.

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Inside Shale Weekly


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    Presentation Transcript
    1. Inside Shale Weekly • Heard Each Tuesday 9:06am – 10:00am • Video Replay at Inside Shale.com

    2. How did we find out about the industry? • We got a tour of a Morgantown drilling site. • Mike John from Northeast natural energy met with our entire news staff to explain the process. • Hoppy Kercheval did extensive research. • WVONGA provided support material and personal explanations to questions.

    3. Headlines • Natural Gas Caps First Weekly Loss in Month on Supply Outlook • Natural gas prices drop as U.S. stockpiles make unexpected gain • US has potential to be world's biggest oil producer • HF decision looms over national forest • Shale gas to boost US plastics jobs, says report

    4. Good News Headlines • Seismologist: Fracking doesn’t cause earthquakes. • Wood Co in running for ethane cracker • Expert Marcellus production likely strong to 2040. • Domestic Energy brightening US Economic outlook. • Noble Energy donates $300K to after-school program.

    5. Bad News Headlines • Fracking causes earthquakes • 2 companies face accusations • Fracking decision looms over forest • Statehouse beat: Was ND trip worth $25,000? • MarkWest Cites “Erosion and Run Off” in Fish Kill. • Delegates frustrated with DEP • How could OSHA’s New Silica Rules Impact Natural Gas Industry?

    6. Really Bad News • Ohio worker killed after West Virginia natural gas explosion • Nine to sue NiSource; Columbia Gas and others over Sissonville pipeline explosion • Energy companies insist they can extend gas leases; landowners take them to court • Kevin Figaniak Murder: Two men arrested in fatal beating of W.Va. college student, report says

    7. The Positives • New Report from the IHS says that households gained $1200 thanks to your industry. • Expected to reach $2700 by 2020 • By 2025, it reaches $3500.

    8. You do amazing things • Tell people how we got here. • Brooks Javins – the great gas historian. • Be careful of “Natural gas speak” when talking to your neighbors and the public. • Don’t assume people know terms like • Drilling on air • Flow back • Casing • Drilling Mud

    9. Public Relations Effort • Start internally with staff. • Explain your mission to staff members. • Don’t Hide in the bomb shelter when something goes wrong. Get out in front of it. • In West Virginia, we get things out of the ground that power the country. The public is used to accidents and understand the risks. (Coal and Natural Gas) • Tell people what you are doing about safety.

    10. Branding

    11. Advertising • JOBS……Use Radio to find those CDL Drivers. • Tell people up front you will require a drug test. • Make your employees feel good about who they work for. • Have an on-going 52 week public relations/advertising plan if you can afford one. • Concentrate and own one medium. Don’t try to fill too many cups. • Nothing works in advertising except what you say times how many times you say it.

    12. Contact Information • Gary Mertins • Morgantown Market Manager • Host Inside Shale Weekly • 304-296-0029 • gmertins@wvradio.com