Google Tour Builder TIA Presentation International Tourism Ongaro Anna – PetraglioElena 25/11/2013
Table of contents • Theproduct • Howdoesitwork? • Implications in thetravelindustry • Competitor • Advantages/Disadvantages • Conclusion
Theproduct • Historically made for veterans • The tour shows the different stops • It can be set up geographically or historically • It can include music, video, pictures, description, etc… • It requires a Google account and the Google Earth desktop plug-in • It allows people to share experiences by social media:
Howdoesitwork? • It is essentially a structured, rich media version of the “My places” feature of Google Maps. • Our experiment:https://tourbuilder.withgoogle.com/
Possible use of Tour Builder in travelindustry • People to share their trip experiences. • OTAsand other travel product selling services to create a Tour for every holiday package product. • Hotel chains to map all hotels of a chain in the order of their opening. A visual “About us”. • Destination marketing to show people the sights visited by walking tourists.
Competitor: • An interactive YouTube platform for the hotel industry (collaboration with Google) • It offers travelers a whole new way to plan and share their trips • The 1st custom-built YouTube brand channel in the hotel industry. • Main difference with Tour Builder: DTourhas also a DoubleTree hotel search widget.
Advantages- Disadvantages • New way of sharing • It canbeused for tourismpurposes (to make the destination more attractive) • It canbeused for scholar purposes • Intuitive, interactive • New tool to master • Is itgoing to attract people? • Need to have a Google Account • Onlyshareable on 4 social media websites Advantages Disadvantages
Conclusion • A new trend to inspire peopletotravel • UserGenerateContent • Sharinggeneration • New possibilitiesforthetourism sector • Beta version (developmentversion)
Sources • Builder, T. (n.d.). Tour Builder - Put your story on the map. Retrieved from https://tourbuilder.withgoogle.com/ • Hosteltur. (2013, 11 14). Google lanza una nueva herramienta para crear tours.Retrieved from http://www.hosteltur.com/122310_google-lanza-nueva-herramienta-crear-tours.html • Mashable. (2013, 11 18). Google Earth Intros Tour Builder, A Cooler Way To Tell Stories. Retrieved from http://mashable.com/2013/11/17/tour-builder-lets-you-tell-stories-with-google-earth/ • System, G. O. (2013, 08 30). Google Earth Tour Builder. Retrieved from http://googlesystem.blogspot.ch/2013/08/google-earth-tour-builder.html • Tnooz. (2013, 11 12). Google wades into personal trip planning with Tour Builder. Retrieved from http://www.tnooz.com/article/tour-builder-google