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Illustrative Advertisement Analysis

Illustrative Advertisement Analysis. English 101 Mrs. Eleftheriades. Thursday, April 17. Aim: How can images be “read” as texts ? Objectives: To understand that texts exist in various forms To decode the meaning of these texts To write an essay based on an analysis of an image.

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Illustrative Advertisement Analysis

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  1. Illustrative Advertisement Analysis English 101 Mrs. Eleftheriades

  2. Thursday, April 17 Aim: How can images be “read” as texts? Objectives: • To understand that texts exist in various forms • To decode the meaning of these texts • To write an essay based on an analysis of an image

  3. Reading Quiz

  4. Illustrative Advertisements: • What is the purpose of most advertisements? • What rhetoric do they most often employ to appeal to their audiences? • RFW, pg. 73

  5. Group Work • In small groups of three or four, share the three advertisements you brought with you. What is each one attempting to sell? Who is the audience? What is the message? Which form of rhetoric is most evident? • Use guidelines in RFW, pg. 83 “guidelines for analyzing a visual text”

  6. Essay #1 • Choose a print advertisement and two of the assigned readings • Briefly explain what the advertisement is selling and to whom, but focus most of your paper on how the advertisement sells its product to that target audience. What strategies does it use to convey its message? • identify and analyze four“features” of the advertisement

  7. Need ideas? • Go to the following website for some more creative advertisements with social messages: http://www.creativebloq.com/inspiration/print-ads-1233780

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