Social Media: Its Bionic Force on Your Work as Faculty

1. Social Media: Its Bionic Force on Your Work as Faculty Presented by Bob Genisot & Roy Haeger - Zero Below Consulting Gogebic Community College January 6, 2015

2. Presenters Bob Roy

3. Agenda • General overview of social media • Use of social media in higher education • How other colleges / universities use social media • Social media at GCC • Strategies, guidelines, best practices, tools • Questions https://todaysmeet.com/GCC

4. Goals • Provide framework, resources to use in deciding whether social media is appropriate for you and your department • Provide ideas based on higher education social media use • Start conversations on how as a campus, you can learn from each other and discuss issues

5. Introduction A brief history of technology… • The computer • The Internet (Web 1.0 & 2.0) • The cell phone (Web 3.0?) Gizmodo “Ancient Sites that are Still Alive” The intersection of all three in social media http://goo.gl/km0lyS

6. Overview/Intro of Social Media http://www.fredcavazza.net/2014/05/22/social-media-landscape-2014

7. What is Social Media? Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” http://www.wikipedia.org Social media is about conversations, community, and connecting to build relationships. It is not just a place where people post selfies, brag about their kids’ karate medals, or complain about that bad call in that one game (not that there’s anything wrong with that).

8. Social Media Overview – Most Popular Sites Facebook: The ‘supreme being’ of social networks. Users can create profiles, businesses can create pages to post info, most everyone can while away many a night playing Candy Crush. http://www.facebook.com Twitter: Info shared through ‘tweets’ with max 140 characters. http://www.twitter.com LinkedIn: LinkedIn is most popular with business users and those looking for jobs. (I’m still waiting for them to add the “alchemy” endorsement) http://www.linkedin.com Pinterest : Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you. http://www.pinterest.com

9. Social Media Overview – Most Popular Sites YouTube: YouTube is the most popular video hosting and sharing platform. Where else would you go to see if Charlie has bitten anything else recently? http://www.youtube.com Instagram: Instagram is a site where members can upload and view pictures and video. If a picture is worth a thousand words, then Instagram would be worth, like, 8 gazillion words. http://www.instagram.com Google Plus: Part of Google’s plan for world domination. You’re on Google+ whether you know it on not. https://plus.google.com/ Flickr: Photo-sharing for people that take beautiful pictures. https://www.flickr.com/ Tumblr: A micro-blogging and social networking site. Probably founded by a gymnast. https://www.tumblr.com/

10. Social Media’s Impact http://www.pbs.org/newshour/extra/2014/08/social-media-and-instant-news-in-ferguson/ http://www.cnn.com/2014/08/12/us/missouri-teen-shooting-social-media/ http://mashable.com/2014/12/04/ferguson-businesses-gofundme/ Images courtesy of: http://www.cnn.com/2014/08/12/us/missouri-teen-shooting-social-media/

11. Social Media in Higher Education http://www.virtualsocialmedia.com/wp-content/uploads/2011/01/MLM-Social-Media-Marketing.jpg

12. Social Media in Higher Education StudentAdvisor – Top 100 Social Media Colleges http://www.studentadvisor.com/top-100-social-media-colleges #1 – Harvard University Facebook - https://www.facebook.com/Harvard YouTube - http://www.youtube.com/user/Harvard iTunes - http://itunes.harvard.edu/ Twitter - http://twitter.com/#!/Harvard Instagram - http://instagram.com/harvardu LinkedIn - https://www.linkedin.com/edu/school?id=18483 http://people.seas.harvard.edu/~babis/

13. Social Media in Higher Education – Statistics According to a study by the University of Massachusetts, Dartmouth Center for Marketing Research: • 100% of colleges and universities studied are now using some form of social media • 98% of colleges and universities have a Facebook page • 84% have a school Twitter account • 66% have a blog • Podcasting is being used at 41% of schools • 47% of admissions professionals are using LinkedIn • 85% of colleges and universities are using YouTube http://www.umassd.edu/cmr/

14. Social Media in Higher Education – Enrollment/Outreach Sites like You Visit have changed the way colleges are approaching student outreach http://www.youvisit.com/search/colleges

15. Social Media in Higher Education – As Learning Tool Today’s Meet & Poll Everywhere – Use of social media/mobile computing to increase student engagement in large lectures If you haven’t yet done so, please take a moment to post a question or comment to our Todays Meet link! https://todaysmeet.com/GCChttp://www.polleverywhere.com/

16. Why Social Media at GCC? Millenials (Ages 18-29) continue to use social media at a high rate, but the largest areas of growth are in the ages 50 and over groups! http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

17. Why Social Media at GCC? Social media is a big part of how students research a potential college / university. Data on this slide and subsequent ones from Inigral and Zinch 2013 Social Admissions Report, a two-year survey on how over 11,000 college-bound high school students use social media in their college search. http://www.zinch.com/ http://www.uversity.com/blog/social-media-and-the-college-search-infographic/

18. Why Social Media at GCC? The new generation of students are using social media as a deciding factor in where to enroll. http://www.uversity.com/blog/social-media-and-the-college-search-infographic/

19. Why Social Media at GCC? Facebook is still ‘king’, but other sites are important in the realm of Higher Ed. Your current students are extremely influential in the decisions of prospective students! http://www.uversity.com/blog/social-media-and-the-college-search-infographic/

20. Faculty Social Media Strategy (Photo: Anatoliy Babiy Getty Images/iStockphoto)

21. Faculty Social Media Strategy 1) Online presence - organizational requirement > What does GCC require and/or support? Faculty page (Moodle, etc.) 2) Online presence - individual/faculty > Decide how ‘present’ you want to be “Living, breathing entity” vs. occasional updates

22. Faculty Social Media Strategy https://www.facebook.com/ProfessorBrianCox

23. Faculty Social Media Strategy 3) Online associations > choose community (local, trade & educational) partners • similar goals, purpose • be selective https://www.linkedin.com/edu/school?id=33000&trk=edu-up-nav-menu-home

24. Faculty Social Media Strategy 3) Online associations Ski Area Management Community

25. Faculty Social Media Strategy 4) Online Ideas in the Classroom > Following professionals and groups in your field • Staying current; up-to-date with the latest advancements and trends in your field • Inspiration and ideas

26. Faculty Social Media Strategy Rock on!! https://twitter.com/hashtag/geology?src=hash

27. Faculty Social Media Strategy 5) Online Resources for Students > Provide a network of support for students • Help students both in the classroom, and beyond • Promotes a culture of success

28. Faculty Social Media Strategy http://www.pinterest.com/NMUCareerServic/

29. Best Practices/Guidelines http://nursespto.com/wp-content/uploads/istock_000009073302xsmall-300x225.jpg

30. Best Practices/Guidelines A leader in the field of Social Media in Higher Ed http://www.tufts.edu/vet/its/docs/TCSVM_Social_Media_Policy.pdf

31. Best Practices/Guidelines • Be smart – there is no such thing as a truly ‘private’ social media site • Obtain Permissions - find out what the College will allow you to post on behalf of the college • Be Professional and ethical – remember, everything you do reflects on the College and you as a professional • Raise the Bar – Can you truly separate your ‘professional’ accounts from your ‘personal’ ones? • Omissions and Errors – What you post, especially related to students, must be factual and accurate • You are in Control – Remember the mantra: “Think Twice, Post Once” before you attach your name to anything that goes online Adapted from http://socialmedia.ucsd.edu

32. Best Practices/Guidelines • Be smart – there is no such thing as a truly ‘private’ social media site • Obtain Permissions - find out what the College will allow you to post on behalf of the college • Be Professional and ethical – remember, everything you do reflects on the College and you as a professional • Raise the Bar – Can you truly separate your ‘professional’ accounts from your ‘personal’ ones? • Omissions and Errors – What you post, especially related to students, must be factual and accurate • You are in Control – Remember the mantra: “Think Twice, Post Once” before you attach your name to anything that goes online Adapted from http://socialmedia.ucsd.edu

33. Some Lingering Questions… As a faculty member: • How do I connect with students that allows me to maintain my professionalism, is not too intrusive, and yet helps me understand their perspectives? • How do I mentor students about digital citizenship in the context of social media? Other questions: • How can social media most effectively be used as a learning tool? • What can I do so that Gogebic Community College is utilizing social media to its full potential? Adapted from http://socialmedia.ucsd.edu

34. Moving Forward • If you are currently on social media, consider expanding your presence by providing student resources and building professional connections • If you are not on social media, take the opportunity to explore the resources provided in this presentation, or explore on your own! • Give your students some autonomy in exploration, as well; send them out as ‘spies’ and have them report back to you • Any exploration is time well spent! You will undoubtedly learn more about your field and profession

36. Reference Page All references included in the presentation are hyperlinked for further research. Please visit our Facebook Page: https://www.facebook.com/zbeducation Thank You!