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WHO S - PowerPoint PPT Presentation


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WHO S. Yourself Your Customer Your Competition Gaining an Advantage over your competition. Stay ahead of the game Game new customers Develop a good reputation Increase income. Dynamic Trend setting Lifestyle (70’s/80’s,90’s) Technological (Mobile Phones/Laptops)

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Presentation Transcript
Who s l.jpg
WHO S

  • Yourself

  • Your Customer

  • Your Competition

  • Gaining an Advantage over your competition


Why when l.jpg

Stay ahead of the game

Game new customers

Develop a good reputation

Increase income

Dynamic

Trend setting

Lifestyle (70’s/80’s,90’s)

Technological (Mobile Phones/Laptops)

Economical (Due to congestion charge more people are cycling)

Government (Anti-smoking campaigns

WhyWhen


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HOW

  • Analyze Target Market

    • Define what your selling

    • Indentify your competition

    • Strength/Weakness

  • Don’t Under Estimate

  • Create a Fresh Spin

    • Unique Selling Point (USP)

    • Location/Product/Service/Feature

  • Monitor Change

    • Stay ahead of the game

    • Monitor Competitors

    • Be Flexible


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Define Yourself

  • Understand

    • Mission/Goal of Business/Market Place

  • Express what product you have

    • Bad: I have a Nintendo

    • Good: I have a Nintendo Wii

  • Do I operate it in a unique way

  • Do I service a Niche


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Define Competitors

  • Strengths and Weakness

    • Strength: PC’s are great for doing homework on

    • Weakness: You cannot take it with you

  • Capabilities

    • Mobile phone is capable of photography

  • Customer Base

    • Facebook has millions of customer

  • Marketing Strategies

    • Tesco has a club card that gives you discounts

  • What are they offering

    • Product, service or product and service

  • Future Goals

    • Stratford will successfully host 2012 Olympics

  • Head-to-Head competitors


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Identify your Customer

  • Location

  • Age

  • Gender

  • Income Level Habits

    • Tesco Vs M&S

  • Needs

    • PS3 Vs Nintendo Wii

  • Motivation

    • Price, Quality, Credibility, Customer Service, Location

  • Buying Habits

    • Daily, Weekly, Monthly, Yearly etc.


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Personal Experience

  • Test drive

  • Otherwise how would you know

  • Who gets your money

  • Why

  • XBOX 360 Vs PS3 Vs Nintendo Wii

  • Ipod Vs Sony Walkman

  • Rap Vs Rock

  • Football Vs Rugby


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Differentiation

  • Saturated Markets

    • MySpace, Facebook, Bebo

  • Find a way to be different


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Unique Selling Point (USP)

  • A spin setting a benchmark for a product or service

    • Xbox and Playstation have long winded games

    • Nintendo Wii has Impulse games that are addictive but will bore you after a few weeks making want to buy another

    • Xbox and Play Station use joypad, gun, guitar

    • Nintendo Wii is interactive so the users will have that reality feel.

    • Xbox Playstation for couch potatoes

    • Nintendo Wii keeps you off the couch and the movement relates to exercise


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Unique Selling Point (USP)

  • Art of USP

    • Add Spin

    • Think outside the Box

    • Add new features

    • Minimum of 3 features


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Marketing Strategy

  • Always have a Marketing Strategy

    • You wouldn’t survive otherwise

  • Analyze competition success and failure

    • Learn from mistakes benefit from triumphs

  • Focus

    • Offer benefits rather than features

  • USP

  • Monitor Trends

  • Packaging

    • Make use of old products/ Facelift

  • User-friendly

    • Easy to understand/Easy to order/Easy to do business with


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Marketing Strategy

Customer Service

Excellent/ Good Operating hours/Guarantees

Special Features

Buy One Get One Free


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Price

  • Cheap

    • Doesn’t always work/ Poor Quality

  • Reflect on the quality

    • Faith

  • Special Offers

    • Club card discounts

  • Return Policy

    • Money Back for Unsatisfied Customers

  • Financing Packages

    • Buying insurance online is cheaper than buying on the phone


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Product/Service

  • Golden Rule

    • Your Product/Service is everything

    • Without it you have no business

    • Reputation Basis

  • Question your product

    • Reliable

    • Durable

    • Fairly Priced

    • Quality

    • Recognizable

    • Performance

    • Good Location


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