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Executive Summary WHO S. Yourself Your Customer Investor. What. Summarizes the Key Points of a Business Plan 2 Pages Maximum Most important part of the Business Plan Sales Pitch of your Business Highlights the best value, benefits . WHY. Prepares readers for the Business Plan

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executive summary who s
Executive SummaryWHO S
  • Yourself
  • Your Customer
  • Investor
slide2
What
  • Summarizes the Key Points of a Business Plan
  • 2 Pages Maximum
  • Most important part of the Business Plan
  • Sales Pitch of your Business
    • Highlights the best value, benefits
slide3
WHY
  • Prepares readers for the Business Plan
  • Entice the reader to want to read the Plan
  • Makes X-ref easier
    • Acts as a guide/ Map
  • Investors don’t have time to read whole plan
where
Where

Usually at the front of Business Plan

Front of supporting document.

when s j
WHEN S J
  • At meetings as part of a document
  • With your Plan when you go up against a panel of investors
  • Verbally at Networking Events
slide6
HOW
  • Summarizing all the juicy bits
  • Advertising
    • Big Mac
    • Toys R Us etc.
    • Movie Trailers
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