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    Slide 1:Social Media Tips Kentucky Tourism Council

    Slide 2:Rodger Pille PR Manager, Newport Aquarium

    Slide 3:Newport Aquarium History of Utilizing Social Media Ramped Up Efforts to: Legit presence on current popular sites Grow size of social media following Integrate social media into communications plans

    Slide 4:The Big Three YouTube Facebook Twitter

    Slide 5:YouTube - Then Extend the use and reach of commercials Provide behind-the-scenes peeks

    Slide 6:YouTube - Now Cheaply produce web-quality videos in house Great results Use other social media sites to spread links

    Slide 7:YouTube – TIPS! Keep it short Keep it interesting Use keywords Be timely – follow trends QUICKLY

    Slide 8:EXAMPLES Sunshine the Shark Ray - news break Weekly Penguin Idol Picks

    Slide 9:Facebook – Grow Your Fan-Base Use your staff/volunteers etc. to spread word Add links to web home page Use contests to drive up numbers Tag your advertising Put link in company email signatures On-site signage

    Slide 10:Facebook - TIPS Listen! Don’t censor negative feedback Let your fans come to your aid Diversify your contributors – fresh voices Use doughnuts to bribe staff contributions

    Slide 11:EXAMPLES National Zookeeper Week – circumvent trad. media Everyday Wildlife Champions contest

    Slide 12:Twitter Most timely medium Media reads Twitter – “Paula STAYS!” Be creative to make messages fit

    Slide 13:Twitter - TIPS Three tweet a day rule One new tweet One re-tweet One reply Search for mentions/trends Look at competitors!

    Slide 14:EXAMPLES Earlier Paula example Alligator education in 140 characters or less