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BRIC Panel Discussion. Garry White, Regional Director APMEA 13 th September 2010. The Growing Power of BRIC. 42% of the global population 1/4 of the global economy 8 megacities 55mil outbound trips in a year 2mil High Net Worth Individuals

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bric panel discussion

BRIC Panel Discussion

Garry White, Regional Director APMEA

13th September 2010

the growing power of bric
The Growing Power of BRIC
  • 42%of the global population
  • 1/4of the global economy
  • 8megacities
  • 55miloutbound trips in a year
  • 2milHigh Net Worth Individuals
  • Fastest growing inbound markets to the UK

6.5%growth rate (f) next year versus 0.5% in developed markets (IMF)

$1.3trillion GDP –

8thlargest economy

Young population

High net Worth

198mil population –5thlargest in the world

80% of booking for outbound travellers go through travel agents


Russians are high-spenders: Russians spend on average $1,000 per head on their holidays.

12thlargest economy and

7th largest by purchasing power parity

The wealthiest of the BRICS

The number of Russian passengers traveling abroad soared by 38% in the first 4 months of 2010 – rising to approximately

1.5 million people.


Population of1.1 billionand

GDP increasing by more than 8%

every year

India achieved 6.4% GDP growth in 2009, despite the global economic crisis.

Could be a million visitor market to the UK by 2020

India’s middle class predicted to grow from 5% today to over 40% of the nation over the next 20 years.

Outbound market size of 7.8 million

Up to95%of booking for outbound travellers go through travel agents




2ndbiggest economy in the world

1.3 billion– home to the world’s largest population

89% increase in visitors to the UK by 2014

Urban Chinese middle class will spend close to $2.3 trillion a year by 2025

Young Singles are the new dynamic consumers

45 millionoutbound visits forecasted between 2010 and 2020

425airports in China

1 its happening now not in the future





Total Visits to UK in 1999 and 2009

1. Its happening now - not in the future!

Growth in India and China 2009 – 2010

3 uk government policy

3. UK Government Policy

Foreign Policy Speech, July 2010

“We will be intensifying our engagement with the emerging economies… economic power and economic opportunity are shifting to the countries of the East and South; to the emerging powers of Brazil, India, China, Russia and other parts of Asia… it is estimated that by 2050 emerging economies will be up to 50% larger than those of the current G7”

Grants for Sales Mission and Exhibitions

4 overseas students market

4. Overseas Students Market

400,000 overseas students per year in the UK

In India 250 million school and university-aged students learning English - that’s four times the entire pop of the UK!

85,000 Chinese students currently studying in UK or at UK campus in China

5 trade is key visitbritain can help

5. Trade is Key - VisitBritain can help

14,000number of outbound travel agents in BRIC

78% named travel agents as key influencer of travel decisions in

Russia, India, Brazil, China

85% of travel bookings in BRIC are booked through travel agents

6 brics
6. Brics +++



SEA South Korea




visitbritain is in the market and can help

VisitBritain is in the market and can help!

Paramjit Bawa

Manager India

Travis Qian

Manager China

Robin Johnson

Manager Latin America

Tatiana Khoreshok

Manager Russia