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Panel Discussion:. No longer can the Legal Industry do without Marketing Nick Eastwell, Kinstellar. No longer can the Legal Industry do without Marketing. True or False? The “Anglo-Saxon” approach Marketing efforts are wasted!. No longer can the Legal Industry do without Marketing.

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panel discussion

Panel Discussion:

No longer can the Legal Industry do without Marketing

Nick Eastwell,Kinstellar

no longer can the legal industry do without marketing
No longer can the Legal Industry do without Marketing
  • True or False?
  • The “Anglo-Saxon” approach
  • Marketing efforts are wasted!
no longer can the legal industry do without marketing1
No longer can the Legal Industry do without Marketing
  • The Client’s perspective
  • Direct approach
  • Failure to follow-up
no longer can the legal industry do without marketing2
No longer can the Legal Industry do without Marketing

LAW FIRMS’ MARKETING MISTAKES:

  • Unfocused mailshots
  • Too pushy; hard sell
  • Not understanding clients’ needs
  • Cold calling
  • Trying to appear expert in field when not!
  • Talking and not listening
no longer can the legal industry do without marketing3
No longer can the Legal Industry do without Marketing
  • WHAT FORMS OF MARKETING ARE MORE EFFECTIVE?
    • Seminars
    • Arranging meetings
    • Newsletters
    • Conference speaking
    • Commissioning and publishing research
    • Websites
no longer can the legal industry do without marketing4
No longer can the Legal Industry do without Marketing
  • WHAT FORMS OF MARKETING ARE LESS EFFECTIVE?
    • Press coverage
    • Corporate hospitality
    • Directory entries
    • Brochures
    • Business event sponsorship
    • Advertising
no longer can the legal industry do without marketing5
No longer can the Legal Industry do without Marketing
  • WHAT IS THE BEST FORM OF MARKETING?
    • Do an excellent job
    • Build a strong reputation
    • Client recommendations
no longer can the legal industry do without marketing6
No longer can the Legal Industry do without Marketing
  • DEVELOPING A MARKETING STRATEGY
    • Proactive client retention and client generation culture
    • Training and personal development of lawyers
    • Client relationship management programme
    • Measuring client satisfaction
    • Effective RFPs
    • Cross-selling
no longer can the legal industry do without marketing7
No longer can the Legal Industry do without Marketing
  • The modern law firm conundrum
  • Branding
  • Marketing within the Legal Industry
    • Effective introduction
    • Joint pitching
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