Competing on the Edge. Strategy as Structured Chaos. Change is pervasive. react quickly anticipate when possible lead change where appropriate competing on the edge is... unpredictable often uncontrolled often inefficient best practice when change is pervasive. Theory and Research.
Strategy as Structured Chaos
I can’t say that we had a really smart strategy going forward. We had a strategy and when it didn’t work, we went back and regrouped until we finally hit on something. --Phil Knight, CEO, Nike
--billionaire businessman commenting on his success
--CEO commenting on strategy meeting with key business leaders