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Understanding Creativity: The Process and Styles of Creative Problem Solving

Creativity is a dynamic and essential process that involves various stages and cognitive styles. The six stages of creative problem solving include exploring the challenge, identifying goals, gathering data, clarifying the problem, generating ideas, and planning for action. Different individuals may exhibit unique preferences in their creative approaches, including roles such as Clarifier, Collector, Ideator, Developer, and Implementer. This diversity in styles allows for a holistic approach to problem solving, enabling teams to tackle challenges with varied perspectives and methodologies.

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Understanding Creativity: The Process and Styles of Creative Problem Solving

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  1. What is Creativity?

  2. Creativity is… Person Process Produce Press

  3. Creative Problem Solving Components Explore the Challenge Plan for Action Generate Ideas

  4. Creative Problem Solving:The Six Stages Building BlocksStages Explore the * Identify Goal, Wish or Challenge * Challenge * Gather Data * Clarify the Problem Generate Ideas * Generate Ideas Prepare for Action * Select &Strengthen Solutions * Plan for action

  5. Theoretical Assumptions • The creative process involves a set of mental operations; • These mental operations can be described; • The creative process is a natural process; • People possess preferences for different mental operations (i.e., cognitive styles); and • Therefore, people possess different preferences for the mental operations associated with creative problem solving.

  6. Creative Problem Solving Styles • Clarifier • Collector • Ideator • Developer • Implementer

  7. Clarifier • Enjoys exploring the problem space; • Likes to examine the details associated with the challenge; • Likes to make sure he or she has a clear understanding of the problem; • Prefers a methodical approach to problem solving; • Likes to gather information; and • May suffer from ‘analysis paralysis’.

  8. Collector • Likes to gather information; • Enjoys researching ideas; • Likes to focus on the details; • Tends to think and solve problems in a structures way; and • May over analyze a situation.

  9. Ideator • Likes to look at the big pictures; • Enjoys toying with ideas and possibilities; • Likes to stretch his or her imagination; • Enjoys thinking in more global and abstract terms; • May take a more intuitive approach to problem solving; and • May overlook the details.

  10. Developer • Enjoys putting together workable solutions; • Likes to examine the pluses and minuses of an idea; • Likes to compare competing solutions; • Enjoys thinking about, and planning, the steps to implement an idea; • Enjoys analyzing potential solutions; and • Can get stuck in developing the perfect soluition.

  11. Implementer • Likes to see things happen; • Enjoys giving structure to ideas so that they can become a reality; • Enjoys seeing ideas come to fruition; • Likes to focus on ideas and solutions that he or she feels are workable; • Likes the ‘Nike’ approach to problem solving (i.e., ‘Just do it’); and • May leap to action too quickly.

  12. Interpreting Results • Strength of scores (I.e., how do your scores compare to others?) • Leading and least preferred style (i.e., looking across your scores, what stands out as the most and least preferred operations within the creative problem solving process?)

  13. Divergent Thinking Guidelines • Rule Out Judgment (Suspend Evaluation) • Seek Quantity (Quantity Breeds Quality) • Build on Options (Mental Hitch-hiking) • Seek Novel Associations (Freewheel)

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