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What is Creativity?

What is Creativity?. Creativity is…. Person. Process. Produce. Press. Creative Problem Solving Components. Explore the Challenge. Plan for Action. Generate Ideas. Creative Problem Solving: The Six Stages. Building Blocks Stages Explore the * Identify Goal, Wish or

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What is Creativity?

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  1. What is Creativity?

  2. Creativity is… Person Process Produce Press

  3. Creative Problem Solving Components Explore the Challenge Plan for Action Generate Ideas

  4. Creative Problem Solving:The Six Stages Building BlocksStages Explore the * Identify Goal, Wish or Challenge * Challenge * Gather Data * Clarify the Problem Generate Ideas * Generate Ideas Prepare for Action * Select &Strengthen Solutions * Plan for action

  5. Theoretical Assumptions • The creative process involves a set of mental operations; • These mental operations can be described; • The creative process is a natural process; • People possess preferences for different mental operations (i.e., cognitive styles); and • Therefore, people possess different preferences for the mental operations associated with creative problem solving.

  6. Creative Problem Solving Styles • Clarifier • Collector • Ideator • Developer • Implementer

  7. Clarifier • Enjoys exploring the problem space; • Likes to examine the details associated with the challenge; • Likes to make sure he or she has a clear understanding of the problem; • Prefers a methodical approach to problem solving; • Likes to gather information; and • May suffer from ‘analysis paralysis’.

  8. Collector • Likes to gather information; • Enjoys researching ideas; • Likes to focus on the details; • Tends to think and solve problems in a structures way; and • May over analyze a situation.

  9. Ideator • Likes to look at the big pictures; • Enjoys toying with ideas and possibilities; • Likes to stretch his or her imagination; • Enjoys thinking in more global and abstract terms; • May take a more intuitive approach to problem solving; and • May overlook the details.

  10. Developer • Enjoys putting together workable solutions; • Likes to examine the pluses and minuses of an idea; • Likes to compare competing solutions; • Enjoys thinking about, and planning, the steps to implement an idea; • Enjoys analyzing potential solutions; and • Can get stuck in developing the perfect soluition.

  11. Implementer • Likes to see things happen; • Enjoys giving structure to ideas so that they can become a reality; • Enjoys seeing ideas come to fruition; • Likes to focus on ideas and solutions that he or she feels are workable; • Likes the ‘Nike’ approach to problem solving (i.e., ‘Just do it’); and • May leap to action too quickly.

  12. Interpreting Results • Strength of scores (I.e., how do your scores compare to others?) • Leading and least preferred style (i.e., looking across your scores, what stands out as the most and least preferred operations within the creative problem solving process?)

  13. Divergent Thinking Guidelines • Rule Out Judgment (Suspend Evaluation) • Seek Quantity (Quantity Breeds Quality) • Build on Options (Mental Hitch-hiking) • Seek Novel Associations (Freewheel)

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