What is creativity
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What is Creativity? - PowerPoint PPT Presentation

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What is Creativity?. Creativity is…. Person. Process. Produce. Press. Creative Problem Solving Components. Explore the Challenge. Plan for Action. Generate Ideas. Creative Problem Solving: The Six Stages. Building Blocks Stages Explore the * Identify Goal, Wish or

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Creativity is
Creativity is…





Creative problem solving components
Creative Problem Solving Components

Explore the


Plan for




Creative problem solving the six stages
Creative Problem Solving:The Six Stages

Building BlocksStages

Explore the * Identify Goal, Wish or

Challenge * Challenge

* Gather Data

* Clarify the Problem

Generate Ideas * Generate Ideas

Prepare for Action * Select &Strengthen Solutions

* Plan for action

Theoretical assumptions
Theoretical Assumptions

  • The creative process involves a set of mental operations;

  • These mental operations can be described;

  • The creative process is a natural process;

  • People possess preferences for different mental operations (i.e., cognitive styles); and

  • Therefore, people possess different preferences for the mental operations associated with creative problem solving.

Creative problem solving styles
Creative Problem Solving Styles

  • Clarifier

  • Collector

  • Ideator

  • Developer

  • Implementer


  • Enjoys exploring the problem space;

  • Likes to examine the details associated with the challenge;

  • Likes to make sure he or she has a clear understanding of the problem;

  • Prefers a methodical approach to problem solving;

  • Likes to gather information; and

  • May suffer from ‘analysis paralysis’.


  • Likes to gather information;

  • Enjoys researching ideas;

  • Likes to focus on the details;

  • Tends to think and solve problems in a structures way; and

  • May over analyze a situation.


  • Likes to look at the big pictures;

  • Enjoys toying with ideas and possibilities;

  • Likes to stretch his or her imagination;

  • Enjoys thinking in more global and abstract terms;

  • May take a more intuitive approach to problem solving; and

  • May overlook the details.


  • Enjoys putting together workable solutions;

  • Likes to examine the pluses and minuses of an idea;

  • Likes to compare competing solutions;

  • Enjoys thinking about, and planning, the steps to implement an idea;

  • Enjoys analyzing potential solutions; and

  • Can get stuck in developing the perfect soluition.


  • Likes to see things happen;

  • Enjoys giving structure to ideas so that they can become a reality;

  • Enjoys seeing ideas come to fruition;

  • Likes to focus on ideas and solutions that he or she feels are workable;

  • Likes the ‘Nike’ approach to problem solving (i.e., ‘Just do it’); and

  • May leap to action too quickly.

Interpreting results
Interpreting Results

  • Strength of scores (I.e., how do your scores compare to others?)

  • Leading and least preferred style (i.e., looking across your scores, what stands out as the most and least preferred operations within the creative problem solving process?)

Divergent thinking guidelines
Divergent Thinking Guidelines

  • Rule Out Judgment (Suspend Evaluation)

  • Seek Quantity (Quantity Breeds Quality)

  • Build on Options (Mental Hitch-hiking)

  • Seek Novel Associations (Freewheel)