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Pioneering the Future of Direct Selling with Affiliate Marketing

Affiliate marketing is still a powerful weapon in the arsenal of direct selling, particularly in the human leverage it provides u2013 word of real mouth counts. It highlights how performance-based pay affiliate programs can drive revenue that wouldnu2019t otherwise be available.

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Pioneering the Future of Direct Selling with Affiliate Marketing

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  1. Exploring The Benefits Of An Enhanced Affiliate Marketing Model Epixel MLM Software www.epixelmlmsoftware.com

  2. INTRODUCTION • The network marketing industry earlier relied on referral and affiliate models, where satisfied or dissatisfied customers naturally share their experiences with their close circle. But withsmart phones and the internet, this word-of-mouth effect spreads faster and wider. • Affiliate business models remain highly influential in direct selling, continuing to shape trends and drive growth within the industry. • A direct selling news study on Generational Engagement found that interest in affiliate marketing is highest among younger millennials (56%), followed by Gen Z (42%), older millennials (40%), and Gen X (38%). 2

  3. UNDERSTANDING THE AFFILIATE MARKETING MODEL • Just like word of mouth spreads faster than facts or figures, affiliate marketing leverages the power by relying on people to promote products and services beyond traditional channels, regardless of technological advancements. • In affiliate marketing, businesses reward affiliates with commissions for referring products or services, helping them expand into untapped markets and attract quality leads. 3

  4. "The global affiliate market is projected to reach $36.9 billion by 2030, reflecting a cagr of 7.7% between 2022 and 2030." 4

  5. 80/20 RULE IN AFFILIATE MARKETING • In affiliate marketing, the 80/20 rule implies that 20% of affiliates can generate 80% of sales. By identifying and addressing low performers early it helps optimize budgets and improve overall results. • Direct sales businesses should track conversions, reward top performers, and provide affiliates with promotional tools like discounts, coupon codes, and giveaways to boost sales and brand reach. • Conducting market research and designing region-specific, customer-focused strategies enables affiliates to deliver faster, cost-effective results. 5

  6. AFFILIATE MARKETING TRENDS • Brand advocates: Direct selling brands increasingly rely on social media strategies by turning active affiliates into brand advocates, build trust and enhance the brand’s image among potential consumers. • Improved attribution models: With AI and machine learning, affiliate marketers are refining attribution models to analyze customer journeys across touchpoints, enabling smarter insights that boost lead generation,and overall ROI. 6

  7. • Mobile commerce: With the rise of mobile commerce, affiliates can boost lead generation by leveraging mobile-focused campaigns supported by responsive sites, apps, and quick product links, transforming the affiliate marketing landscape. • Niche and micro-influencers: By partnering with niche micro-influencers in areas like fashion, wellness, beauty, or food, affiliates can drive higher engagement, enhance brand authenticity, and expand their networks through targeted collaborations. 7

  8. • Diverse content: Affiliates are moving beyond traditional blogs and articles by embracing podcasts, videos, reels, live streams, and other interactive content to engage audiences across digital platforms and build stronger, personalized customer relationships. 8

  9. AFFILIATE MARKETING VS INFLUENCER MARKETING Affiliate Marketing Can be scaled quickly with unlimited affiliates or networks Influencer Marketing Selecting the right influencer requires significant time and effort Builds strong brand presence and awareness on social platforms Demands a substantial upfront investment Outcomes may not always align with expectations Tracking effectiveness can be challenging Simple to launch and manage Can start with little to no budget Payment is made only for measurable results Programs are flexible and easy to adapt 9

  10. Read more: www.epixelmlmsoftware.com/blog/ enhanced-affiliate-marketing

  11. THANK YOU Epixel MLM Software www.epixelmlmsoftware.com 11

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